You've heard many horror stories about MLM /network marketing programs. But what you are really hearing about are stories relating to illegal programs or pyramid schemes. Basically, pyramid schemes have no real, viable and worthy product. Obviously, you do not want to participate in such schemes. You want to be associated with a high quality product that you will readily endorse.
Why participate in a MLM or network marketing company then? The lure of joining a MLM has great appeal: It allows you to work part-time, gives you an opportunity to build residual income and you become a small business owner. MLMs have created many millionaires. Those who are successful testify that it is a result of hard work, continuous prospecting, motivating and training others.
The concept of MLM is simple. Instead of paying huge advertising sales and marketing costs to promote their products, MLM companies convert their loyal customers into a huge sales force. They rely on word-of-mouth to do marketing. The commission from savings on employing sales staff, advertisement and promotions is paid to you instead. It is a win-win situation for both company and MLMer.
If you decide to join one, please note that many MLMs require an initial investment. Before making such an investment, here are 10 tips on how to choose a good MLM program to promote:
1. Choose a program that you like or have some interest in. The best way to know if this is a program you wish to promote is whether you are interested in purchasing product for your own use. If so, chances will be that there will be others who will be interested in same program.
2. Look for a program that is of high quality. For instance, choose one that is associated with a top expert or many experts in particular industry.