The art of "Page Positioning"Written by Janette Moran
Page positioning is an art and a job all-its' own. It is a tedious and boring, yet equally justifiable. Page positioning is a necessity for any web site that needs to be noticed. And vital for search engine ranking.
Search Engines Ranking high / scoring high / getting a good placement, all mean same thing. All search engines judge pages submitted to them based on their own criteria. Even with all of variation, many principles seem to hold true. Most search engines use software to quickly scan pages it receives. With information gathered it tries to categorize your site according to search engines data bank. When a person searches for specific words, system "pulls-up" from its' data bank most relevant sites that corresponds to these words. It does this by matching same words used in search to words on a page. The sites that contain these words with most frequency, and in correct places, are favored over other pages.
But What is "right frequency" & "correct places" By frequency we do not intend for you to go and make your site read every other word same. What we meant in previous paragraph, was that you should include words you think most frequently will be used to search out your page, AND that of your competitors. Use these words as "Key Words" to insert into image text, body, Meta Tags, Title and various places of your web-site.
"Key Words" Key words may well be most important factor behind any determined web site. They get attention of viewer, keep them reading, help place your site in search engine searches, and bring you added traffic you desire. It is important that you choose your Key Words with care. They are not to be treated lightly. It is better that you not use them at all, than to underestimate them. Key words can be chosen in many ways. However I strongly recommend using method that follows. 1) First, take some time to carefully compile a list a words you feel strongly represent your business / web site. They should reflect what you believe are words most likely searched by your current / future clients, prospective clients, general public, and even skeptics or bashers of your trade. Include all of words and phrases you think these same people would use to seek out your competitors, and likely employed tradesmen or trades women. 2) Narrow this list down to approximately 20 entries of 2 - 3 word phrases that use as many of words you chose as possible. For instance a cookie baker with a list containing words such as chocolate chip, raisin oatmeal, batter, dough, experts, cookie, gourmet, dozens, etc., etc., can maximize potency of his "Key Words" by using them together to make catchy and reusable phrases. Like "Gourmet cookie dough" or "Cookies buy dozen." If kept even shorter between 2-3 words you can use them all time when submitting your page manually to engines. They will usually ask for additional descriptive words, or key words. 3) Check them "Key Words" out with a key word generator that counts search frequency / popularity of "Key Words." They can help you determine just how often people actually search these words. Keep only most popular or highly searched words. 4) Search "Key Words" yourself. There is no point in trying to tweak your page out to one word only to find that soooooo many other people have too there is no way for you to compete with 1 billion other sites generated in that search. Look for miracle phrase. The break in clouds. The one no body has thought of ... but everyone is searching. How? Well, every time you search and it is truly a good and popular key word, or phrase, but results returned contained mostly unrelated sites ... this is perfect "key Word" choice. Use this and any like it to place into your Title, Header, Meta Tags and like. They should however be tailored to each individual pages needs.
How To Get Your Site Listed in the Search EnginesWritten by Herman Drost
Getting listed in Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing in Pay Per Click Search Engines is beyond expense of what most small business marketers can handle. Getting listed in others takes many weeks of tweaking your site and even after all that is done, there is still no guarantee.
What's answer? The answer is to create a Theme-Based Site which will contain tightly focused keywords centering on theme of site.
Why are Theme-Based Sites so important? Search Engines have become wise to millions of doorway pages being created. Online marketers try to trick search engines in order to get a high ranking. This has now changed.
As of last year, search engines are looking at whole site as one page. Each page must relate tightly to whole theme. This will alllow person searching to pull up only those sites focused on subject he is searching for.
How Does This Work? 1.The Theme-Based Site focuses on one product or service. You then build all your pages centered around this theme, being careful to create and weave researched keywords throughout your title, meta tags, headings and content.
Here's how search engine indexes your site: Indexing of site title Indexing of meta tags Indexing of major headings Indexing of text content of pages Finally search engine looks at links on your site.