The accuracy of colorsWritten by Florie Lyn Masarate
Design experts would know that colors may appear differently from one screen to next. So it would not be shocking for those who knew when they see their prints turning out not same as one they have been seeing so perfectly on screen. it is said that what you see on monitor is being converted to a different “color space”. That is why colors are not same when it is already in print because it has undergone color spaces while printing. One of technical explanations for these is that monitor sees images with use of RGB (that’s Red, Green and Blue) colors, while most printing companies use CMYK (Cyan, Magenta, Yellow and Black) and Pantone Matching system. There goes your culprit. Try comparing printed result from one on screen. See any relation? Not even distant relatives.The colors you wish to see on print changes in process of printing due to colors that are dominant on screen that varies from that on printers. Getting result you wanted would mean a lot of color testing and even some knowledge on colors. The printing industry is continuously spending money, and time, in trying to make a calibrated monitor. The WYSIWP (what-you-see-is-what-you-print), as they say. This is solved by adjusting monitor to be able to reproduce what they think would come in print result and on paper. One variable that is also needed is inks that will be used. It would take a lot of combinations to be able to get right colors on paper to match screen colors. And of course, ink quality plays a major role, as not all are of same texture and do not produce exactly same colors.
| | Showing your true colorsWritten by Florie Lyn Masarate
In businesses, in order to be competitive, you have to remain consistent. By this, it means consistent in kind of services that you offer, consistent in giving best and finest result. There are also many other things that you should remain consistent about because this is one of factors that customers are looking for. By being consistent, one is assured of an organized, time conserving and money saving service. This often leads to feeling of security and strength among customers. Though change is trend in everything, people will eventually go back to things that they have gotten used to.Graphic designs can be considered one of structures and strengths that a company should possess in order to retain interest and trust of people. The purpose of these graphics is to make company look strong and secure in eyes of customers. What would be graphic design without colors? Colors are one of its façade. The use of colors in graphic designs plays a big part in company’s marketing and advertising purposes. Colors in themselves create an impression depending on how people see and associate them with. These colors are used to not only to make an impact but also to impart to them feeling of security and strength that every company should have. It is therefore important to know how this color can work for your company.
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