The Zoo Keeper And The Monkeys

Written by Elaine Currie, BA (Hons)


Did you ever watchrepparttar Zoo Keeper working inrepparttar 100371 monkey enclosure?

I can recall watchingrepparttar 100372 Zoo Keeper when he was sweeping outrepparttar 100373 big monkey enclosure. He was industriously sweeping up dead leaves and twigs andrepparttar 100374 rest ofrepparttar 100375 litterrepparttar 100376 monkeys had made and he was taking no notice at all ofrepparttar 100377 antics ofrepparttar 100378 noisy crew of monkeys. I guess he was used to their racket. Suddenly one ofrepparttar 100379 monkeys swung down from a branch and snatchedrepparttar 100380 Zoo Keeper’s cap right off his head. The Zoo Keeper hardly had time to react to what had happened before that monkey was out of reach inrepparttar 100381 higher branches ofrepparttar 100382 tree.

The Zoo Keeper looked up,repparttar 100383 monkey bared its teeth in that special grin monkeys have and chattered quietly. The Zoo Keeper pantomimed a shrug for his audience: no point in him even thinking of climbingrepparttar 100384 tree after that monkey. The Zoo Keeper carried on with his cleaning up and ignoredrepparttar 100385 chattering monkey.

The monkey triedrepparttar 100386 cap on for size, on his head, then on one foot, then he sniffed hard at it. The crowd laughed butrepparttar 100387 Zoo Keeper didn’t bother to look up. The monkey dropped fromrepparttar 100388 tree just a few feet behindrepparttar 100389 Zoo Keeper, screeched in that way monkeys have and flourishedrepparttar 100390 cap whenrepparttar 100391 Zoo Keeper looked round startled. That sure got his attention!

The Zoo Keeper stood, hands on hips. The monkey didrepparttar 100392 same, putting its head a little on one side as if he was waiting for an answer. The Zoo Keeper took a slow step towardsrepparttar 100393 monkey andrepparttar 100394 monkey just stood there holdingrepparttar 100395 Zoo Keeper’s cap. The Zoo Keeper took another cautious step towardsrepparttar 100396 monkey and this timerepparttar 100397 monkey took a step back. The Zoo Keeper tried another step,repparttar 100398 monkey stepped back, turned, let out a screech and leaped intorepparttar 100399 lower branches of his favourite tree. The Zoo Keeper grabbed at his cap but he was no match forrepparttar 100400 monkey’s swiftness.

By now a crowd of children had gathered and they giggled asrepparttar 100401 Zoo Keeper looked up atrepparttar 100402 monkey who had again perched out of reach chattering loudly and wavingrepparttar 100403 cap inrepparttar 100404 air. Whatrepparttar 100405 Zoo Keeper didn’t know (butrepparttar 100406 children did) was that another monkey had removed a small shovel fromrepparttar 100407 Zoo Keeper’s unattended cart and was marching about wavingrepparttar 100408 shovel inrepparttar 100409 air as if he was conducting some invisible monkey orchestra.

Direct Response - The Fast Track to 6 Figure Freelance Copywriting

Written by Nick Usborne


Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.

It's not complicated. Companies that depend on making immediate sales from direct mail packages and ads are very good at doingrepparttar math. They know how many sales they need to see a good profit from their investment.

As a result, they place enormous value onrepparttar 100370 skills of a good copywriter. In fact, I can't think of any other situation whererepparttar 100371 value ofrepparttar 100372 writer is so completely appreciated.

In direct marketing,repparttar 100373 writer is king or queen. Decades of testing have shown thatrepparttar 100374 words can make a huge different to response rates and sales.

And there's more good news. In fact, a number of pieces of good news:

1. Companies frequently outsource their direct marketing copywriting work to freelancers. How come? Because they are looking forrepparttar 100375 best. They'll keep trying people, and paying them well, in their search for someone who can write a package that will perform just a little bit better.

2. There is always a shortage of good direct mail copywriters. It's hard to believe, seeing how profitable this work can be, but there are just never enough good writers who can create great work.

Cont'd on page 2 ==>
 
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