Westerners believe opposites flow in a natural cycle always replacing other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.

Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts.

Now let’s apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn’t always pay attention to ads, but I did read articles and editorials. They were my “information hotlines” and why I subscribed in first place.

It wasn’t long before I discovered ezine article submissions. Here then is Yin & Yang of Internet Marketing: all publications need content --- all content (articles) need publishers. Now I could put two together in a duality that could not exist without both parts.

Product or service orientated Affiliate program orientated Content/ad based

Product / Service Orientated:

With this type of website, you create a product or service, and then charge people for its use or access. This is time consuming if it is your first time, but highly profitable if it is a digital product. This is because with digital products such as ebooks, you only have to pay a few small fees such as web hosting, domain name, html compiler etc. There are no expensive overheads such as premises, which you would have with a brick and mortar business.

With this type of website, you should have a target market in mind and you should have a good knowledge of it.

Digital products can be a one time effort and then just collect money with every purchase, where as a service may require occasional maintenance.

Affiliate Program orientated:

With this type of website, all you need is an interest in a topic and a good knowledge of it, find target market, then include a few affiliate links which are related to it. Obviously it's a bit more work intensive than that, but that's gist of it.

The best thing to do would be to keep this website focused on one area, such as golf. Then perhaps you could include reviews of as many golf clubs on market as you can, and for each one, include an affiliate link to a golf shop at bottom of review.