The *written word* is AWESOME!

So, how are you using it to *influence* your web site visitor or target audience in your email marketing campaign?

You CAN write Dynamic, opinion-changing ads, web page content and Sales Letters if you just follow a few simple techniques.

Learn how to breakdown your ideas into simple steps and you can create marketing materials that forces people to obey your commands and put your online marketing efforts in *over-drive*.

A Simple Sales Letter Template:

To create a great sales letter for your website or Autoresponder, just follow these 4 easy steps.

Step 1: ======= ** Take your best *shot* right up-front.

Your sales letter must *Grab* attention starting with first line of text. Blow it here and you're Doomed. If you've done your homework, then you know what Most Appealing Benefits of your product or services are. Use them at very beginning of your letter. A bulleted list of STRONG benefits will keep them reading.

====================================================== How has your Bowling game been lately?

The TURBO THUNDER ball can:

* Increase your scoring by over 25 pins.

* Decrease effort that you have to make to Explode pins.

* Make you envy of your bowling team. ====================================================== Notice how I only mention emotional benefits (What's in this for me?) that a bowler is looking for. No technical stuff here. We'll get to that later. The longer list more you'll get reader involved with your proposal.

Step 2 ====== ** Throw in a few technical goodies

Tell them why this product is better than rest. Do it quickly. You don't want to bore your audience.

====================================================== The TURBO THUNDER is made of pure titanium stock with a revolutionary weight block that was designed by scientist at NASA space center.

PLAGIARISM is deliberately copying someone else's work and putting your name to it. A couple of years ago, there was a celebrated case in my former homeland, South Africa. A university lecturer had copied extracts from American author, Joseph Leyleveld's excellent book, MOVE YOUR SHADOW. ( An excellent book, by way!). A big extract was taken word for word and he was discovered (and was forced to resign his prestigious position). Naughty naughty!

Plagiariasm seems to be quite prevalent amongst songwriters, like George Michael, but bet there are many writers too. "Prima donnas"!

A final few words in summary on subject of plagiarism... When deciding whether you are perhaps infringing copyright and/or plagiarism, ask yourself this question:

1. "If I was author, how would I feel about someone 'copying my hard-worked for writing' "? Sometimes "word-for-word".

2. "Has writer made a genuine effort to put material into his/her own words?" and

3. "Has he/she just copied or borrowed my ideas and other points from my writing?"

I think "imitation is sincerest form of flattery"! Still don't plagiarise my work, please!

DEFAMATION: