I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website.

Then I discovered writing. At first I was skeptical at using this concept but after trying it for some time, results began to show. What was wonderful is that it only cost me some of my time.

With help of article writing I was able to achieve a Pagerank of 4 for my Geocities website. The more webmasters that archived my articles more links I had pointing to my site. As a result of my growing link popularity I began to see my site show up on first or second page for some relatively competitive search terms.

Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or ezine that costs hundreds to advertise in and you have feature article which didn’t cost you a dime to produce. You can easily see which generates more profit in long run.