The Write Formula

Written by Linda Offenheiser

What'srepparttar difference between effective sales copy and copy that will fall flat on its face? There are a lot of ingredients that go into good sales copy. Here are just a few of them:

Put Yourself into It!

You should know who your ideal customer is - write to that person. Write your copy as though you're speaking to a friend. Write in a conversational tone - don't be too formal. Forget all ofrepparttar 108110 multi-syllable words! They aren't going to impress your reader; in fact, they may have justrepparttar 108111 opposite effect. Let your personality show inrepparttar 108112 words you write. If you do, your reader will place a lot more credibility on what you have to say.

Describe Benefits NOT Features

The goal of your ad copy is to tellrepparttar 108113 reader how he will benefit from what you have to offer. Consider your ads to be pre-sales letters. All you want to do is tellrepparttar 108114 reader what your product, service, business opportunity, etc. will do for him. How will it make his life easier? How will it help his business? In other words, what's in it for him?

The object ofrepparttar 108115 sales letter is to create interest and make readers want to look into your offer. It puts them inrepparttar 108116 right frame of mind to purchase once they know all ofrepparttar 108117 features. Your web page should dorepparttar 108118 selling. Your sales letters or ads are just settingrepparttar 108119 stage forrepparttar 108120 final act.

Give it Some Punch!

No one wants to read long technical sales copy. Less is more when it comes to good copy. Especially onrepparttar 108121 Internet people want to read something quickly and then go on torepparttar 108122 next task at hand. Keep your sentences short and punchy. Don't use 10 words if 5 will do. Also keep your paragraphs short - just a couple of sentences will do. Ifrepparttar 108123 reader glances at your copy and sees line after line of text he probably won't bother to read it. Use sub-headings to get his attention and draw him to important points. Make good use of white space to break up your text and make it look less daunting.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2

Written by Karon Thackston

by Karon Thackston © 2004

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy withinrepparttar copy, ineffective use of testimonials, a lack of focus onrepparttar 108109 target customer’s buying process, andrepparttar 108110 inability ofrepparttar 108111 current copy to supportrepparttar 108112 search engine goals of AEwebworks.

After doing some research, I created a plan of action for writing SEO copy that would impressrepparttar 108113 engines AND AEwebworks’ visitors. You can viewrepparttar 108114 original copy in PDF format here:

The Rewrite

After findingrepparttar 108115 revelation that most of those who were shopping for online dating software were already familiar withrepparttar 108116 features (andrepparttar 108117 associated benefits) ofrepparttar 108118 software, I decided that focusing on those elements would simply make AEwebworks sound like every other developer of dating scripts. That would definitely not getrepparttar 108119 results I was looking for.

My probing uncovered that almost all dating software customers have three primary concerns: installation, upgrade policies, and support. It just so happened that AEwebworks had phenomenal offers for each of these.

The headline was changed from:

“Get into Internet dating business with reliable, effective and profitable online dating software”


“Customizable, Full Featured Dating Software Complete With Free Installation, Lifetime Upgrades & Outstanding Support”

The new headline highlighted three extremely valuable benefits torepparttar 108120 visitor and also included one ofrepparttar 108121 chosen keyphrases.

The body copy began by making an emotional connection withrepparttar 108122 customer. It recognizedrepparttar 108123 frustrationrepparttar 108124 customer faced when trying to choose betweenrepparttar 108125 different dating software programs and dating scripts.

The copy then continued to connect by statingrepparttar 108126 fact that AEwebworks developed their software withrepparttar 108127 help of their clients by listening to their complaints, needs, and wants. It also merged quickly into a section that offered firm, proven solutions torepparttar 108128 dating site owners’ most pressing problems.

Cont'd on page 2 ==> © 2005
Terms of Use