Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise.
Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off
ground.
Have you heard about
ultimate short-cut to success?
Ultimate short-cut? That's right.
Many are led to believe that this is
holy grail of marketing online.
But, if this is your idea of a perfect internet marketing strategy, think again.
Here's how it works...
It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.
Works like a charm, doesn't it?
If you've ever been on
other end of
inbox, you know how annoying this can be.
Some person who sends you 12 emails out of
blue, asking (begging) you to endorse his/her product.
For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.
First off,
email was clearly a cut-and-paste job. It might have started with "Dear Jason", but
rest was a boiler plate email.
A big no-no when trying to get someone's attention and win them over.
And what about
product?
For all I know,
product might have been white hot. But, MLM is
furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.
The problem here?
One word: targeting
My subscribers and customers are not
ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.
Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?
Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?
Have you ever received an email asking you to buy a drug that you have absolutely no use for?
The same rule applies: targeting
My advise? To really nail down your internet marketing strategy and hit
pavement running, here's a shortlist of things to consider.
>>> Hand Pick Your Partners Wisely
Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them.