FREE,FREE,FREE!

This is one word that is all over internet because person that is giving something away knows that people will spring to life when they see word FREE!

The problem with this is most of time FREE software or ebooks or affiliate programs that you receive are not worth paper or ebook they are wrote in. Everyone wants something for FREE but I have yet found anything FREE that will put money in your pocket day in and day out. It could be advertising that site owner will tell you will bring you more sales in one week then you can do it in a month.

With a list over 34,000+ double optin subscribers that I built in under first year one thing that my company was built on was not something that was FREE! Yes you can signup for my eZine Haileys Comet Weekly eZine for NO COST. But once you find information that we offer all of our subscribers you will see that only thing FREE will get you is information.

I am so SICK that so called guru's keep telling you and other marketers online that you can join their affiliate program for no charge and you will earn $1000s a month without any effort. Then once you give out your email address and name so that you can signup you get inside just to find out that you will have to upgrade to a pro membership to get paid, Yes you might earn some money from your advertising and promotions but unless you start putting out some money you will not get what you earned from bringing others into program!!

STOP RIGHT NOW AND THINK ABOUT ALL THE AFFILIATE PROGRAMS YOU ARE IN, Do you get money sent to your paypal,Egold or other payment companys because you are a FREE MEMBER? Of course NOT! If you want to be paid from these so called million dollar programs you have to pay yourself (Upgrade or your clients that came in from your hard advertising efforts will go to person in your upline if they upgrade before you do

So if you have to spend money to make money why would you not spend money on good responsive advertising that will bring in your new downline members and start building that HUGE check you have been looking and working so hard for? There are MANY places online that will put your business opportunity in front of people that are looking for that one thing you already have.

Paid Advertising dont have to be something that you have to go broke over. This is something else I hear every day, " I cant afford to spend money on advertising" Well I hate to be bearer of bad news but if you do not have money to promote your program or product you are not going to be able to reach point of getting into a HUGE profit. In fact your promotion efforts are what makes your success!

Let’s start by understanding difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For example, you may request an ad design for your Halloween event, and give designer your copy (the text) and party theme. You are responsible for booking ad with newspaper, getting flyers printed, having posters made, etc.

An ad agency plays a more active role in planning promotion of your events. They can work with you to plan your ad schedule, suggest right mix of promotional tools to reach your audience, help you evaluate effectiveness of your promotions, and negotiate ad rates and printing rates on your behalf. They can also help with choosing promotional themes and writing ad copy. Of course, you will pay more for these additional services - but you may actually save money by letting your agency do your negotiations and booking.

Whether you are working with a designer or a full-service agency, it pays to plan ahead. If you can plan your advertising a year in advance you should be able to lock in much better ad rates. Leaving a couple of extra weeks when printing flyers will save you "rush printing" charges. And giving your designer extra lead time will almost certainly get you a better looking result!

A typical small agency might require final "concept and copy" at least a week in advance of newspaper deadlines, four weeks in advance of distribution for printed materials like flyers (to avoid rush charges), and six to eight weeks in advance for complicated projects (such as die-cut and folded invitations). Many business owners don’t understand why final copy is required so far in advance… they ask designer to do a design, and add text later. But in a good design, text and typography are very important to look of piece. So if you want your advertising to look good, plan on providing copy when you give job to designer.

The above lead times allow time for client to proof final artwork, and make minor corrections, based on a single design. But when working with a new designer, or when promoting an important event, you may want to see several design concepts, and possibly several versions of artwork. This can add one to two weeks to schedule (more for very complex ads), and of course will cost more than a single design.

When ordering work, make sure designer understands your market and image you are going for. For example, you may look at a design and say, "That’s not cool enough for our market." Another business manager may look at same ad and say, "Whoa, that’s way too weird for our customers." Show your designer ads you like (and don’t like) to help them understand look you want for your business.

But what if you don’t like designs your agency produces?

Well, you obviously shouldn’t run an ad that you feel really damages your image, doesn’t convey your message, or isn’t what you requested. But at same time, avoid temptation to micro-manage design. You are paying your designer for their professional skills; their judgment is probably better than yours when it comes to layout, typefaces, color choices, etc. Also, if designers feel that work they do for you is going to be extensively changed, they won’t give you their best efforts.

So find an agency or designer whose work you like, and trust their design sense. If you find you consistently don’t like work they’re producing, talk to them about problem, and if necessary find another design firm. But don’t spend your time trying to "fix" designs.