The Word FREE is a 4Letter Word!

Written by Damon Smith

The Word FREE is a 4Letter Word! By Damon Smith,


This isrepparttar one word that is all overrepparttar 135992 internet becauserepparttar 135993 person that is giving something away knows that people will spring to life when they seerepparttar 135994 word FREE!

The problem with this is most ofrepparttar 135995 timerepparttar 135996 FREE software or ebooks or affiliate programs that you receive are not worthrepparttar 135997 paper or ebook they are wrote in. Everyone wants something for FREE but I have yet found anything FREE that will put money in your pocket day in and day out. It could be advertising thatrepparttar 135998 site owner will tell you will bring you more sales in one week then you can do it in a month.

With a list over 34,000+ double optin subscribers that I built in underrepparttar 135999 first yearrepparttar 136000 one thing that my company was built on was not something that was FREE! Yes you can signup for my eZine Haileys Comet Weekly eZine for NO COST. But once you findrepparttar 136001 information that we offer all of our subscribers you will see thatrepparttar 136002 only thing FREE will get you is information.

I am so SICK thatrepparttar 136003 so called guru's keep telling you and other marketers online that you can join their affiliate program for no charge and you will earn $1000s a month without any effort. Then once you give out your email address and name so that you can signup you get inside just to find out that you will have to upgrade to a pro membership to get paid, Yes you might earn some money from your advertising and promotions but unless you start putting out some money you will not get what you earned from bringing others intorepparttar 136004 program!!

STOP RIGHT NOW AND THINK ABOUT ALL THE AFFILIATE PROGRAMS YOU ARE IN, Do you get money sent to your paypal,Egold or other payment companys because you are a FREE MEMBER? Of course NOT! If you want to be paid from these so called million dollar programs you have to pay yourself (Upgrade or your clients that came in from your hard advertising efforts will go torepparttar 136005 person in your upline if they upgrade before you do

So if you have to spend money to make money why would you not spend money on good responsive advertising that will bring in your new downline members and start building that HUGE check you have been looking and working so hard for? There are MANY places online that will put your business opportunity in front ofrepparttar 136006 people that are looking for that one thing you already have.

Paid Advertising dont have to be something that you have to go broke over. This is something else I hear every day, " I cant afford to spend money on advertising" Well I hate to berepparttar 136007 bearer of bad news but if you do not haverepparttar 136008 money to promote your program or product you are not going to be able to reachrepparttar 136009 point of getting into a HUGE profit. In fact your promotion efforts are what makes your success!

Below are places that you can get GREAT TARGETED ADVERTISING that worksrepparttar 136010 first time and every time after that. These businesses have proven that marketing and advertising inrepparttar 136011 right places will give yourepparttar 136012 ROI that you are looking for.

Using Ad Agencies and Designers

Written by Bob Nicholson

Advertising and promoting your business is expensive, so itís important to getrepparttar most from your advertising budget. That means understanding how to getrepparttar 135983 most from your ad agency or graphic designer.

Letís start by understandingrepparttar 135984 difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For example, you may request an ad design for your Halloween event, and giverepparttar 135985 designer your copy (the text) andrepparttar 135986 party theme. You are responsible for bookingrepparttar 135987 ad withrepparttar 135988 newspaper, getting flyers printed, having posters made, etc.

An ad agency plays a more active role in planningrepparttar 135989 promotion of your events. They can work with you to plan your ad schedule, suggestrepparttar 135990 right mix of promotional tools to reach your audience, help you evaluaterepparttar 135991 effectiveness of your promotions, and negotiate ad rates and printing rates on your behalf. They can also help with choosing promotional themes and writing ad copy. Of course, you will pay more for these additional services - but you may actually save money by letting your agency do your negotiations and booking.

Whether you are working with a designer or a full-service agency, it pays to plan ahead. If you can plan your advertising a year in advance you should be able to lock in much better ad rates. Leaving a couple of extra weeks when printing flyers will save you "rush printing" charges. And giving your designer extra lead time will almost certainly get you a better looking result!

A typical small agency might require final "concept and copy" at least a week in advance of newspaper deadlines, four weeks in advance of distribution for printed materials like flyers (to avoid rush charges), and six to eight weeks in advance for complicated projects (such as die-cut and folded invitations). Many business owners donít understand why final copy is required so far in advanceÖ they askrepparttar 135992 designer to do a design, and addrepparttar 135993 text later. But in a good design, text and typography are very important torepparttar 135994 look ofrepparttar 135995 piece. So if you want your advertising to look good, plan on providingrepparttar 135996 copy when you giverepparttar 135997 job torepparttar 135998 designer.

The above lead times allow time forrepparttar 135999 client to proofrepparttar 136000 final artwork, and make minor corrections, based on a single design. But when working with a new designer, or when promoting an important event, you may want to see several design concepts, and possibly several versions ofrepparttar 136001 artwork. This can add one to two weeks torepparttar 136002 schedule (more for very complex ads), and of course will cost more than a single design.

When orderingrepparttar 136003 work, make surerepparttar 136004 designer understands your market andrepparttar 136005 image you are going for. For example, you may look at a design and say, "Thatís not cool enough for our market." Another business manager may look atrepparttar 136006 same ad and say, "Whoa, thatís way too weird for our customers." Show your designer ads you like (and donít like) to help them understandrepparttar 136007 look you want for your business.

But what if you donít likerepparttar 136008 designs your agency produces?

Well, you obviously shouldnít run an ad that you feel really damages your image, doesnít convey your message, or isnít what you requested. But atrepparttar 136009 same time, avoidrepparttar 136010 temptation to micro-managerepparttar 136011 design. You are paying your designer for their professional skills; their judgment is probably better than yours when it comes to layout, typefaces, color choices, etc. Also, if designers feel thatrepparttar 136012 work they do for you is going to be extensively changed, they wonít give you their best efforts.

So find an agency or designer whose work you like, and trust their design sense. If you find you consistently donít likerepparttar 136013 work theyíre producing, talk to them aboutrepparttar 136014 problem, and if necessary find another design firm. But donít spend your time trying to "fix"repparttar 136015 designs.

Itís also very important that one person from your business deals withrepparttar 136016 design firm, and has final authority on all design and copy decisions (many agencies will insist on this). If a designer is getting conflicting input from several people, they canít do a good job for you. If you need to, talk aboutrepparttar 136017 design with everyone at your business who is involved inrepparttar 136018 decisionÖ but select one person to convey your feedback torepparttar 136019 design firm. (A good design firm can schedule meetings with clients where everyone can contribute ideas and feedback - as long as one person representsrepparttar 136020 client when it comes to final input and decisions.) Note that this can be complicated when co-op advertisers or sponsors are involved. Typicallyrepparttar 136021 person or company being invoiced providesrepparttar 136022 input, unless they specifically designate a different person.

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