The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords

Written by John Alexander

For me personally, is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

"Keywords" for use in your Meta tags are probablyrepparttar least influential element in search engine optimization these days. However, hunting for keywords still seemsrepparttar 127913 most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds aroundrepparttar 127914 keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Identify your target audience's "surfing behavior" Is there any greater discovery than having an understanding of a target audience's "surfing behavior?" It's like a light coming on in your mind. It's like flipping on a switch to an idea generator! Wordtracker will give you absolutely AMAZING detail if you take time to think about it laterally and outside ofrepparttar 127915 context of just a "keyword hunt."

Later in this article, I'll explain how you can use WordTracker to identify your audience's surfing behavior.

Move beyondrepparttar 127916 "keyword universe" function.

In speaking with many search engine optimizers, I have learned that so many seem to get stuck inrepparttar 127917 "Keyword Universe" feature. The ability to generate lists of keyword phrases usingrepparttar 127918 built in thesaurus is nice, but you must not get stuck there and let it do allrepparttar 127919 thinking for you. As you move on to discover other features within Wordtracker, you will also haverepparttar 127920 opportunity to perform a "comprehensive search" or an "exact search" or utilizerepparttar 127921 "top 1000" report.

Tips to identify human behavior?

Where you'll find most of your "revelations" or "insights" are inrepparttar 127922 "comprehensive search" feature of Wordtracker. Try entering one part of a search phrase and letting "comprehensive search" figure outrepparttar 127923 best "full use" ofrepparttar 127924 phrase. Another technique I like to use is to examinerepparttar 127925 top reports for a "high performance" keyword or topic related to my client and then cut and paste it into comprehensive search to get streams of currently "hot topics." I define a hot topic as a popular topic in high demand, which may also have lists of related keyword phrases also in high demand.

Let's study a real life example . . .

Now let me give you a recent example of understanding behaviors. I wanted to pull additional traffic into a site selling baby furniture. The site sells strollers, baby furniture, cribs and other baby products. The client explained that they wanted me to find ways to pull in their true audience. Sometimes you'll discoverrepparttar 127926 true audience is not what it first may seem. By true audience....I mean "targeted audience" orrepparttar 127927 folks most likely to "BUY" or "respond" torepparttar 127928 Web site.

8 Essential SEO techniques

Written by Matt Colyer

1) Title Tag - The title tag isrepparttar most powerful on-site SEO technique you have, so use it creatively! What you place inrepparttar 127912 title tag should only be one thing,repparttar 127913 exact keyword you used forrepparttar 127914 web page that you are trying to optimize. Every single web page should have it's own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers becauserepparttar 127915 images didn't show in text browsers andrepparttar 127916 ATL tags would tellrepparttar 127917 visitor what it's about. You should put your main keyword(s) inrepparttar 127918 ALT tags, but don't over do it because you could get dropped inrepparttar 127919 results or even worse banned for life!

3) Link Popularity - Link popularity isrepparttar 127920 most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing torepparttar 127921 web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be inrepparttar 127922 links you get and keeprepparttar 127923 keywords short. When you receive requests for a link exchange, checkrepparttar 127924 site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should userepparttar 127925 keyword(s) once inrepparttar 127926 title tag, once inrepparttar 127927 heading tag, once in bold text, and getrepparttar 127928 density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high onrepparttar 127929 web page, keyword(s) should be inrepparttar 127930 first sentence and inrepparttar 127931 last one.

Cont'd on page 2 ==> © 2005
Terms of Use