The Who, What, Where and When of Color In Your Documents

Written by Paul Curran


This article will help you to assess and maximiserepparttar impact your use of color in your documents and presentations will have onrepparttar 147287 readers. First of all you need to identifyrepparttar 147288 following;
  • who your readers are
  • what your purpose is
  • when to use color
  • where to use color
Who and What?

Determine who your target readers are and whatrepparttar 147289 specific purpose ofrepparttar 147290 document is. Is it an internal product for your employees or is it forrepparttar 147291 eyes of potential or existing customers.

What isrepparttar 147292 purpose? Is it to advise, explain, sell, market etc. How many documents ae involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.

Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.

When and Where?

If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware,repparttar 147293 use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.

If it is an internal document, do you need to use color at all? Considerrepparttar 147294 cost implication of doing this - Ink cartridge and laser toner usage etc. Unlessrepparttar 147295 purpose ofrepparttar 147296 document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimiserepparttar 147297 color involved.

Welcome to the iPod Generation

Written by William Frazier


Let's jump right into this;repparttar playing field is getting younger.

If you're actively paying attention torepparttar 147286 market andrepparttar 147287 trends, what's going on right now is a shift. A definite shift fromrepparttar 147288 "old" ways of doing things torepparttar 147289 "new". It may not be extremely apparent atrepparttar 147290 moment, but overrepparttar 147291 next couple of months to a year it will become very apparent.

Now, who am I to make such a bold statement? Well, I'm a part of that "new" generation; and have to be. I'm a musician and it is my JOB to keep my ear torepparttar 147292 street. Otherwise, how can I ever possibly hope to write songs that capture my audience. You see, MY audience is YOUR audience; no matter who you are. Being a musician means that I need to know how to appeal to everyone. Now, grantedrepparttar 147293 musician 'may' have somewhat of an unfair advantage overrepparttar 147294 'regular' marketer because my industry has pretty much an already open minded client. Who doesn't love some form of music?

Yet, AS a musician... true musicians... you're taught from a very early age (or very early in your career) that you should learn AND master as many genre's as you possibly can. Why? Because this is how you keep work coming in. Now, if you're only looking to form a band and stick with one style, then you don't think about this too much; kinna like a lotta marketers. Yet, if you want to be a TRUE master of your axe (axe = musical instrument), then you NEED to expand yourself.

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