The waves come and go like feet of an unsteady woman in house of an unfair lover.

The waves roar and clap their hands like protestations of a woman in hands of a Don Juan.

The waves wear down shores like a woman dissipating over unrequited love.

Yet, woman is bound to man as oceans are in covenant with moon, for a woman needs a man.

And waves come and go because celestial body would not leave seas.

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone for all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. But question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and track incremental business you have received for investment you have made.

When you search on what you consider a key word or phrase associated with products/services that you provide, where does your site appear in page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not on first page, ask yourself question - how many people searching for my key word/phrase will bother going to second page of results?

.Now look at companies that are getting a high position in results - do you know why this is? These organisations are your key competitors and are taking business off you every day of week, in fact its 24/7 because net is always available across globe. The Answers