Copyright 2005 Steve ShawAs you no doubt already know, writing articles is probably
most effective way to promote your web site. It's a very simple principle - publishers want a vast quantity of good quality content that they do not have to pay for; you provide that content, with
proviso that at
bottom of your article, they include your resource box with a link to your web site. It's a win-win situation. With your article published on heaps of web sites, and in several ezines, it's enough to set your traffic counter spinning.
However, I see many articles that are simply not written in a way that will maximize
benefits for
author. Minor mistakes can turn an article that would otherwise get published several times and achieve a great deal for
author, into an article that is barely published and discarded by most publishers into
trash.
By avoiding these common mistakes, your article will appeal much more to publishers, and you will see
results from your article submissions vastly improve:
1. Do Not Write A Solo Ad
Many authors make
mistake of submitting articles that are actually little more than solo advertisements for their web sites. Containing little helpful information, they read like a sales letter and then urge
reader to visit their web site - and that's before you get to
resource box.
The chances of such an article getting published are virtually zero. Publishers are looking for an informative article, a quality piece that they can publish in order to benefit their readership and their visitors.
This means that including a link to your own web site in
article body is generally a no-no, unless for example, you are linking to a helpful article that adds further to
information you have included and is in context.
Your article should not read like a promotional vehicle for a particular product or service.
2. Do Not Include Affiliate Links
The site of an affiliate link within your article is a big turn-off for publishers - unless your article is highly informative and of an extremely high quality, but that is quite rare.