Writing articles related to your site's topic and syndicating these articles all over web is a very effective way of marketing your site. This simple, yet effective marketing strategy will deliver targeted visitors, increase your rankings and boost your sales.
In essence, article writing will 'TurboCharge' your site!
Although it sounds more like a catch-phrase from a marketer's hype-fest, its most appropriate phrase to describe effect article writing will have on your web site. It perfectly sums up major benefits of article marketing.
Article writing will quickly:
* boost one-way links to your site * help you brand your name or site * help sell or pre-sell your products * bring in plenty of targeted traffic * give you and your site more creditability
The effects can sometimes be jarring...
One minute, your site is humming along at its regular pace, then suddenly, you check your web logs and your stats has doubled or even tripled. There is a massive flood of visitors coming to your site. Sometimes, it may only be one site which picks up your article and features it in their ezine, bringing in targeted visitors to your site. Other times, it may be many sites and ezines displaying your articles, causing a large influx of guests to your site.
All of above has happened to me!
First, some background, I had heard other marketers sing praises of article writing for so long I decided to do a test-run and see proof for myself. Writing over 30 articles since January of this year, I kept track of my results over this six month period - to view these articles and find out where some of them ended up, just google my name "TITUS HOSKINS".
Finding and researching material for articles was not a problem. Online forums, subscribers' questions, and my own marketing tasks were a great source of ideas. Compiling and writing original articles that would stand out from crowd was hard part.
Here are some pointers that I learned about article writing that may also help you:
Find Right Title - Choosing right title will make or break your article, keep it short and put main benefit of your article in your title, i.e. what will readers actually acquire from reading your article?
Keep Your Article Short and Concise - If you want your article to be pick up by ezines and placed on sites, keep it short (300-1200 Words) and to point. I find articles in 700 - 900 word range do very well, longer articles less so.
Do A Spell and Grammar Check - Use a spell-checker or WordPerfect to check your articles. I also use Google as my proof reader. Not sure of a word or phrase, just Google it!
Resource Box - Like title, you must point out benefits of clicking your links in your resource box which is displayed at end of your article. Offering a free ecourse or ebook I found will improve your 'click thru rate'. Newsletter subscriptions also works. If you're keyword marketing, place your keyword or phrase in anchor text of your resource box links. Google will reward you handsomely for this simple little detail. So will other search engines.