There are many parallels between starting a business and planting a garden. In fact, being in an online business is like planting a virtual garden. If any of steps are overlooked, like a poorly designed garden, business will not do well.

There are basically three things that those in an online business must do.

First - you must pick your program carefully. If you get involved with wrong one, you will not reap desired harvest. Just because a program has been around a long time, does not necessarily mean you will achieve success. Some of affiliate programs on web are overplayed and tired. You should also avoid programs that make money mainly by garnering new recruits. At some point new recruits will slow down and program will go way of most Ponzi or pyramid schemes.

Secondly, after planting, you have to care for your plants. Advertising is like sunlight, water and fertilizer for your business. A one time or sporadic ad will not get customers.

Exposure, Exposure, Exposure gets customers. It is a common maxim in advertising that it takes 5 to 7 exposures to an ad to get someone to react. Your copy must also be geared toward your target market. It must be well written, makes an offer that gets someone's attention, and allows immediate feedback. If you are consistent in your advertising, experiment with your copy until you start getting responses. If your add doesn't pull, change it - couldn't be simpler.

Amplifying your 'start page' traffic is crucial if your website gets few hits. Make a 'funnel page' and funnel traffic to your website.

Start with a doorway page, optimized for search engines. It is not just a doorway page, because it will soon do more. It's going to funnel traffic to your website.

It needs a header in visible top section of browser so as to be seen as soon as page comes up. Try to use HTML H1 tag in this header. Like any ad, be gripping, catch attention of viewer.

Keep body of your ad to about that 200 words. Link your 'funnel page' to page your advertising. If content is good enough to gain attention of viewers, submit it to search engines as well.

Your objective is to get most hits out of your 'funnel page'. We will make additions to our page that will differentiate it from a doorway page.

Banners are declining in effectiveness, but a finely tuned creation can still get great success. Use different banner exchanges for best results, and no more than 4 banners on your 'funnel page'.

The more banners you use, better your results will be, but harder it is to make your page aesthetically correct. Play with arrangements to make it work for you.

Point your banners to page your advertising, likely same page your 'funnel page' points to. Try to use banners that will let you open up another window, so not to lose your visitor to another site.

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Using MLM banners gives more amplification to your advertising. If you can find and use them instead of run of mill banners, do so.