The ingredients list found on
back or side panel of every commercially available food product - with few exceptions - serves as
consumer’s best starting point for understanding
real contents of each product. It discloses
ingredients that make up
product, sorted in order from most abundant to least abundant. What it does not show is
actual quantity of each ingredient. As such, more people than ever before are reading
Nutrition Facts panel on product labels to truly understand what is in their food[i]. However, where one problem has been solved, another has emerged. While it is beneficial for people to know that their food contains a specific amount of nutrients and/or vitamins, there are variations within those elements that are not captured by a typical food label. This is illustrated clearly when examining protein.
Many consumers are well aware of
importance of protein in daily diet. Protein constitutes
very building blocks that sustain life, from digestion through to muscle maintenance[ii]. However, eating
Recommended Daily Intake (RDI) of 50 grams of protein may not be as healthy as it should be, due to
differences in protein sources and protein qualities.
The variation of protein used in products is almost as wide as
variation of products themselves. Manufacturers may use whey, soy, caseinate and other protein types to fortify their products with protein. And within each of these protein types are further refinements called ‘protein grades’ such as whey concentrate, whey isolate, whey hydrolysate, and so on. Though
specific type and grade of protein used in a product is not captured on
Nutrition Facts or Supplement Facts panel of a product, it is an important distinction.
The type and grade of protein determines how well
body will digest and assimilate it. Certain proteins such as whey isolate are readily digested after physical activities. Other proteins such as caseinates are ideal for sustained energy and anti-catabolism, and therefore best taken when there will be a long lapse before
next meal (catabolism is
state in which
body breaks down muscle tissue for energy).
One special grade of proteins - hydrolyzed proteins - is used in a very small percentage of products because of its high cost to manufacture. It is most often found in infant formula because it is very gentle on
stomach; it is easy to digest and assimilate. Hydrolyzed proteins are derived from complete proteins oftentimes through an enzymatic process of breaking down
protein into smaller constituents called peptides. The process divides
long protein molecules into shorter molecules called peptides. Generally,
smaller
peptide (measured in Daltons),
easier
protein is to digest and absorb.
Hydrolyzed proteins also owe their popularity to
fact that, as compared to standard proteins, they are less susceptible to denaturing (a process by which
proteins are broken into structures that
body cannot easily digest).
Since hydrolyzed protein is an excellent, natural formula of protein, it stands to reason that consumers would continually look for products using it. However, this is where
challenge occurs. The Nutrition Facts panel on product labels does not reveal
grade or even
type of protein used. To find this information,
consumer needs to turn back to
ingredient list. The FDA requires all food products to disclose
source of all proteins (eg. whey, soy, egg), but not
grade (eg. concentrate, isolate, hydrolysate).