The Value of Conferences for the Independent Publisher/AuthorWritten by Maxine Thompson
Copyright 2005 Black Butterfly Press
Dr. Maxine Thompson http://www.maxinethompson.com http://www.maxineshow.com
I often hear many writers lament, ďI only sold 7 books at a conference,Ē and they sound very disappointed. But they are missing hidden value of conferences. Itís not just about books you sell, but about connections and relationships you form.
For example, I know a writer (whom I can proudly say I coached through 2 books,) who will now be teaching at a well-known university from one of these small conferences. Someone at Power Point presentation she delivered heard her speak and asked for her to become an instructor at their school.
As for my opportunities from conferences, Iíve written for Final Call, an International magazine, and garnered national attention through radio interviews on shows such as Tom Popeís and Dr. Jeff Gardereís. Furthermore, I have been able to conduct workshops nationally, and speak at large conferences. I not only have sold books at back of room, I have gained new clients for my literary services or my literary agency at conferences. My biggest opportunity came from being called and asked to host my own radio show on www.voiceamerica.com in December 2001. I have been hosting Internet radio shows since then.
As a writer/publisher, I think it would behoove any writer, self-published or not, to attend BEA and other conferences, regardless of how big or small. These are just some of benefits when you attend these events:
Visibility Support Networking Exposure for your books (such as with librarians, book stores, universities, book clubs) Reach large crowds Possible book deal for writers who want them Finding an agent Increased respect for industry Increased respect for yourself as a writer/publisher Gain future speaking engagements Gain radio, TV or Internet interviews. Gain paying clients for your business Build your mailing list and opt-in list Understanding of trends in industry Open doors to new opportunities, such as hosting your own TV or radio show.
Self Promotion Brings Business SuccessWritten by Wendy Maynard
Copyright 2005 Kinesis, Inc.
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's personal connection you make with your prospects that will help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and second, making it easy for them to do business with you. Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with intent of creating value for clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep style, fonts, and colors same for your letters, brochures, and newsletters.