Dr. Maxine Thompson http://www.maxinethompson.com http://www.maxineshow.com

I often hear many writers lament, “I only sold 7 books at a conference,” and they sound very disappointed. But they are missing hidden value of conferences. It’s not just about books you sell, but about connections and relationships you form.

For example, I know a writer (whom I can proudly say I coached through 2 books,) who will now be teaching at a well-known university from one of these small conferences. Someone at Power Point presentation she delivered heard her speak and asked for her to become an instructor at their school.

As for my opportunities from conferences, I’ve written for Final Call, an International magazine, and garnered national attention through radio interviews on shows such as Tom Pope’s and Dr. Jeff Gardere’s. Furthermore, I have been able to conduct workshops nationally, and speak at large conferences. I not only have sold books at back of room, I have gained new clients for my literary services or my literary agency at conferences. My biggest opportunity came from being called and asked to host my own radio show on www.voiceamerica.com in December 2001. I have been hosting Internet radio shows since then.

As a writer/publisher, I think it would behoove any writer, self-published or not, to attend BEA and other conferences, regardless of how big or small. These are just some of benefits when you attend these events:

Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's personal connection you make with your prospects that will help them remember you, and like you.

Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and second, making it easy for them to do business with you. Here are some easy marketing tips: