Choosing The Right Foundation For You
Foundation is a great tool to even out discoloration, help conceal minor skin flaws and give you a great base upon which to apply rest of your makeup.
The most important factor in choosing a foundation is finding one that matches your skin color exactly. Buying a different shade to alter or improve your skin coloring only gives you an unflattering, unnatural appearance.
Foundation products are available in many forms and in many price ranges to suite your needs and budget. Drug store brands offer great prices, but finding a great shade match with no testers and poor lighting is difficult. Department stores brands are more expensive, but they have advantage of providing free testers and advice of a makeup specialist to help you choose right color.
The "right" foundation matches your coloring exactly, so there are no telltale signs of demarcation between your jaw line and neck. Always check shade in daylight, to get best shade match.
The easiest way to find a match is to apply what you believe are 3 close color matches directly to your jaw line - just draw a small swatch with your finger, of all 3 shades onto your skin. The best color for you is color that looks invisible on your skin - if color shows darker or lighter, it's not right shade for you. Be sure to check color is daylight to give you accurate results.
Foundation shades vary by manufacturer; so don't be afraid to test several different brands before you buy.
Next, you'll need to determine which foundation form is best for you, depending upon your skin type (i.e.; oily, dry) and how much coverage you need.
Oily - Oily/Combination Skin:
Stick with Oil-Free formulations of Liquid Foundations, Liquid to Powder Foundations and Mineral Powder Foundations, which are specifically formulated for oily and combination oily skin types.
If you don't want to shine, choose a foundation that has a "matte" or "oil free" finish. Don't apply a moisturizer prior to makeup application - as it will only serve to help your makeup "slide off", or evaporate during day.
A pre-makeup primer, like Alexis Vogel's Secret Perfection Primer de-shines oily complexions and makes foundation wear longer. Applying a loose powder after a liquid foundation application provides much longer wear - especially if you powder throughout day as needed.