It just seems like yesterday Internet was just one big mass of wires and cables; a gloried file sharing warehouse with more than a few too many lines sticking out.

One enormous LAN party that just got out of hand - causing a ruckus and spilling out down block and around world. Creating too many millionaires for no good reason and causing too many sleepless nights surfing neon pink.

The Internet quietly crept into every facet of our lives... no subject or topic was left unexplored in this binary medium. Suddenly, there it was, authority on everything. Our lives encyclopedia-ed to death by bits and bites.

But Internet has always been perceived as a connected medium; tied together by cables, servers and networks. Until now that is, because now everything has changed. And it's about time - Internet has been tied to ground for far too long - it's time for liberation. Independence Day. Bring it on!

The Internet is going Wireless - for real this time.

There were a few false starts; you can Bluetooth yourself silly, but you won't get much further than 30 feet or so. And wi-fi services have been around for a while but those were not really convenient, if you have to find something; it's not convenient. Finding a 'hot spot' is space age equivalent of finding a 'needle in a haystack' - takes way too much time.

What changes things, what has finally given Internet its liberation?

Verizon Wireless 3G EV-DO (evolution-data optimized) and other companies offering similar services around world. This new technology will change how we view and use world wide web. Verizon Wireless began commercial operations in Oct. of 2003 and is now expanding to over 125 million US consumers by end of 2005.

It has really given us wireless Internet this time. It has or will turn Internet into a truly wireless system. Devoid of any cables or lines; really make it omnipotent. It will be everywhere. No space within our biosphere will be without Internet very soon.

While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often, quality of visitor is far more important than quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like http://www.horse-stall.net will bring significantly more sales than advertising on a generic web site or search engine.

Niche engines are considerably smaller than general search engines but they can still be quite lucrative. The small size of a niche or topic-specific engine ensures that there are few competitors, and advertisers are generally willing to pay a little more for focused traffic. Advertisers appreciate unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service. As a result, topic-specific search engines and directories are a burgeoning market. There is far less competition in niche directories and dominating a specific market segment and establishing brand recognition is significantly easier.