The Ultimate Printing SolutionWritten by Mart Gil Abareta
At present, most businesses and companies in market find various means to achieve effective marketing and generate tremendous sales and profits. One way is through use of different promotional materials such as flyers, posters, catalogs, brochures, postcards, business cards, and many more. In considering these marketing tools, you are also tasked to find perfect printing solution that can help you achieve your marketing goal.
With present demand on different sorts of advertising materials, printing companies have also mushroomed from almost all parts of globe. Say in your area, you can always expect at least one printer to provide you professional printing services whenever you need them. They truly help businesses to choose best printing solution and to print in large amount of printing jobs. After all, printing has certainly lots of purposes to serve.
You can find ultimate printing solution for your business through help of representatives from printing companies. You can also do it online where you can get instant printing quotes system and compare prices of various printing services. When you want to economize, consider these online printers among others. Using Internet, you can find inexpensive printing on all your printing needs. As part of their printing services, other printers also provide design services and offer printed products in web.
The Who, What, Where and When of Color In Your DocumentsWritten by Paul Curran
This article will help you to assess and maximise impact your use of color in your documents and presentations will have on readers. First of all you need to identify following;
Who and What?
- who your readers are
- what your purpose is
- when to use color
- where to use color
Determine who your target readers are and what specific purpose of document is. Is it an internal product for your employees or is it for eyes of potential or existing customers.
What is purpose? Is it to advise, explain, sell, market etc. How many documents ae involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.
Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.
When and Where?
If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware, use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.
If it is an internal document, do you need to use color at all? Consider cost implication of doing this - Ink cartridge and laser toner usage etc. Unless purpose of document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimise color involved.