Don't let legalese get in way of a good deal.

Most contracts are often written with complete disregard for potential emotional impact of wording. These are things we've fixed in AgreementBuilder—everything is smooth, understandable, and appealing to emotions of people involved with your deal.

Stupid lawsuits you hope never happen to you!

All contracts must be written in plain-English and contain clauses requiring binding arbitration in unlikely event that things get ugly—no matter what, you both agree to take your lumps at risk of whim of an arbitrator... moving on, in favor of a complicated and expensive legal battle (that no one really wins). Using an Agreement software with every legal contract template, provides insurance for your protection.

What is *one* thing that makes you different from your competitors?

What do you have that no one else on web has?

You have your own personality and flare.

No one else has your unique flare or style. Learning how to use this to your advantage can mean difference between a 3 figure income or a 6 figure income.

Let me explain…

You communicate on web through text. Every visitor who comes to your web site reads *your words* and they decide whether or not they want to do business with you based on how your words make them feel.

If your words come across as arrogant or uncaring you can pretty much guarantee people will leave your site.

Do your words serve your personality? Or do your words misrepresent you.

Here’s a way to find out if your web site content shows your personality or not. Have some friends or your spouse read it. Find someone who will tell you cold hard truth, even if it hurts.

How you come across through your words has a dramatic impact on your business. Overlooking this fact will do more damage than taking a few minutes a day to learn how to use words to your advantage.

Here are three tips you can use that will help you better communicate with your audience and inject your personality into all of your writing.

Let’s go over them shall we…

Tip Number 1 – Talk TO people and not AT them.

Write like you are talking to your best friend and telling her about your business, product or whatever you are writing about. If it’s a story write as if you are telling it to someone you know.

I’m sure you have visited a web site and writing went something like this:

“Here at XYZ Company we specialize in XYZ. Our company has been around since 1994 and we are best at what we do.”

Blah, blah, and BLAH!

Why not try this instead:

“Welcome to XYZ. You will find everything you are looking for about (insert your specific topic here). If you have any problems or questions while you are here please do not hesitate to email us and tell us how we can help you.”