The Ugly Truth About Advertising On FFA Pages

Written by Marketing Basics


FFA stands for "Free-For All," and one ofrepparttar biggest myths onrepparttar 119986 Internet is that if you advertise your website's URL on thousands of FFA pages, you'll be flooded with traffic, and increase your link popularity and search engine ranking.

Nothing could be further fromrepparttar 119987 truth. Here's why: Very few people actually readrepparttar 119988 ads on FFA pages. They visit FFA pages forrepparttar 119989 same reason you do--to post their own ads-- not to look at someone else's. So basically, your submission is just a dead link.

As far as increasing your site's link popularity, research has shown that submitting to FFA pages does NOT increase your "link popularity" or search engine ranking. In fact, linking to FFA pages could actually hurt your ranking, because many search engines will penalize you if they think you are trying to artificially increase your link popularity.

Also, many individuals use auto-submitters to post their ads. This means that many times a real person never actually sees your ad anyway.

In addition, there's a limit torepparttar 119990 number of ads that can be posted to an FFA page. This means that as new ads are posted, your ad drops further and further downrepparttar 119991 page, until it drops off completely.

In fact, since most FFA pages are constantly bombarded with submissions, your ad will probably only appear for a very short period of time--sometimes only an hour or two.

Seven Ways To Put Show Biz Into Your Trade Show

Written by Susan Freidmann


The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you put on a dull show you will generate little interest. Following are seven ways to put more show biz into your exposition.

Think like Disney.

There was never a greater promoter than Walt Disney. Everything he touched turned exciting, colorful, and was bursting with energy. The Disney legacy continues asrepparttar Disney Corporation dazzles and entertains millions with its products, parks, and superb customer service.

What does Disney do that every trade show organizer should emulate? Disney injects a show business mentality into everything it does by creating an image that makes people smile and lets them know they're in for a first-class experience. Disney employees undergo rigorous customer service training and are famous for their courtesy, cheerfulness, and problem-solving skills.

So when planning your pre-show marketing strategies, remember to think like Disney. Everything you do to promote and implement your show must be first-class, creative, and professional. Train your show employees to provide enthusiastic and helpful customer service. Unpleasant experiences with trade show employees can ruinrepparttar 119985 show biz experience you've worked hard to create.

Make your trade shows interactive.

When people manipulate objects they often form an attachment to them. They get an idea of howrepparttar 119986 products work and are more excited aboutrepparttar 119987 possibility of buying them. Thus, advise your exhibitors to set up audio-visual displays that attendees can easily operate -- they will feel like they are part ofrepparttar 119988 show experience as they connect with your products.

Putrepparttar 119989 Internet to work for you.

You can interact with potential exhibitors and attendees throughrepparttar 119990 Internet, both in your pre-show marketing and duringrepparttar 119991 show. Experts believe that virtually all trade shows will incorporaterepparttar 119992 Internet into their marketing strategies inrepparttar 119993 near future.

Atrepparttar 119994 very least, you should have a professionally designed Web site that provides information about your show, allowing consumers to easily find out as much about your event as possible. Today's techno-savvy consumers are instantly turned off by Web sites that aren't interesting, easy to access, and informative.

Make your shows unforgettable experiences.

"If meetings are really going to change our lives, meeting professionals need to begin to shape memorable events," said Jim Gilmour, author of The Experience Economy: Work is Theatre & Every Business is a Stage. "Successful meetings must create emotionally based experiences for attendees," Gilmour said. How do you generate such an experience? Again, think Disney. Capturerepparttar 119995 imaginations of attendees by providing a wealth of sights, sounds, aromas, and entertainment, along with a high degree of interactivity.

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