It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore
possibilities and appreciate complexity of task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on. This article cuts through all that and reveals to you two most important things you need to know about creating a website that brings more profit to your business..
Secret Number 1 - Information
Yes - that's all it is - information. Just think about this for a minute - what is sole reason anyone surfing any website anywhere across world is looking for? Every single one of them is looking for just one thing - information. The information might take form of text, an image, a sound file or whatever but at end of day it is information. This is first biggest and best-kept secret of success on internet and now you know it!
What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage.. People are looking for information - don't put anything in way of them getting this. Make sure information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.
Information is also essential if you are going to gain any influence with search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience. Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on homepage.
