The Two Best-Kept Secrets Of The Internet

Written by Michael Cheney, ©

It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explorerepparttar possibilities and appreciaterepparttar 118735 complexity ofrepparttar 118736 task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.

This article cuts through all that and reveals to yourepparttar 118737 two most important things you need to know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what isrepparttar 118738 sole reason anyone surfing any website anywhere acrossrepparttar 118739 world is looking for? Every single one of them is looking for just one thing - information. The information might takerepparttar 118740 form of text, an image, a sound file or whatever but atrepparttar 118741 end ofrepparttar 118742 day it is information. This isrepparttar 118743 first biggest and best-kept secret of success onrepparttar 118744 internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about thisrepparttar 118745 next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage.. People are looking for information - don't put anything inrepparttar 118746 way of them getting this. Make surerepparttar 118747 information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence withrepparttar 118748 search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience. Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head onrepparttar 118749 homepage.

Having your personal portfolio on the Internet .....................

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Having your personal portfolio onrepparttar Internet will help you infiltraterepparttar 118734 workforce and get your identity ĎOut thereí.

If youíre an up and coming graphic/web designer just out of university, youíll know itís quite hard to break intorepparttar 118735 workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and forrepparttar 118736 better let me tell you. Now you can make your own on-line portfolio onrepparttar 118737 Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You donít even have to leave your house and organizations all overrepparttar 118738 world can access your work easily.

Individual businesses will get to know your particular style and your capabilities. Itís exactly like having an interview but with no schedules to have to adhere to and they donít have to meet you in person! You might even consider leaving your MSN address so people can conference with you instantly. Asrepparttar 118739 quality of web sites are reaching great heights, you can exhibit very detailed artworks in full color and if you gain a little technical knowledge (easily attained) you can even make them interactive. You can also have links to graphics sites that you admire giving employers and potential clients knowledge about what truly drives you.

The amazing factor inrepparttar 118740 equation isrepparttar 118741 idea that youíll be sharing your identity withrepparttar 118742 wider community at large. If one graphics company feels your work doesnít suit their style, they may have friends inrepparttar 118743 industry who they know will be interested, thus usingrepparttar 118744 age old Ďword of mouthí technique to get you out there. Other people that see your site can help you get work as well. They donít have to be inrepparttar 118745 industry to see that your art is worthy of their projects.

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