"The Truth Must Be Told!" - A Review of "Magic Words That Bring You Riches"Written by Jerry Webb
I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatize truth in most compelling and memorable way. He does this simply by using choice words and phrases. It's no wonder that sometime ago, Ted brainstormed a single headline for a newspaper advertisement, and it successfully pulled in over $75 million in sales over a period of several years. It's also no wonder that he achieved almost $25 million in direct mail sales of one of his books, and he is often called 500 Million Dollar Man, having successfully marketed over $500 million worth of products in 49 different industries. Does Ted Nicholas have magic touch? No, but what he does have are magic words. Ted claims that you are only 17 words away from making a fortune. He's convinced that his book, "Magic Words that Bring You Riches," will enable you to earn several hundred thousand dollars a year. The book's promise was too fantastic to resist. So I finally got a hold of it, and after I read it, I truly wondered why it took me so long to find this amazing book. The first few short chapters, which fall under heading, "Magic Words that Get You Everything You Want in Life" may not be monumental -- but they're definitely useful in everyday life. I picked up a few "magic phrases" I didn't know, such as how to get very best table in any restaurant; attract opposite sex; have clients or employers clamoring to hire you; fly first class for price of coach; or rent a Mercedes for price of a Ford.
| | How To Maximize Your Profits From Pay-Per-Click Search EnginesWritten by Trevor Levine
If you advertise on pay-per-click search engines -- like Overture.com -- here's easiest way to minimize your risk and maximize your profits:Visit Overture.com and click "Advertiser Login" at upper left. Then, near lower left corner of page, click on Search Term Suggestion Tool. Now here's fun part: pick a keyword phrase that your prospects are searching on. For example, if you sell a business opportunity, you might pick "opportunity". Type that keyword into Search Term Suggestion Tool and click blue arrow. You instantly get to see all of keywords that Overture visitors searched on last month, how many searches were done on each word! Why is this so valuable? At first, you might think "secret" is to bid on most popular keyword phrases ... ones that receive most searches. True, this will bring you lots of traffic, but it will also cost you a fortune! After all, these words are also most competitive. So they command highest bids. At time of this writing, #1 listing under "business opportunity" costs $1.36 per click!
|