The Truth About Why People Search!

Written by Chet Childers

Why do people search on search engines?† Letís confess this seems like a basic question, right?† People search because they are looking for something.† Complicating that question are these questions.† For what are they looking?† Why are they searching?† What compels them to act? † Plus, how does all of this relate to Internet and pay-per-click marketing?

Letís reason that searches can be broken down into two classifications: factual and emotional.† Factual or informational searches occur as people look for general facts and information about a particular subject matter.† Findings from this type of search may or may not causerepparttar person searching to respond or act.† † Hereís a fact or truth for you.† Human needs and feelings drive emotional searches.† When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action.† So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing? † People search for three reasons: † 1. To gather facts or information -- an informational search. 2. To satisfy a need or desire -- an emotional search. 3. To solve a problem -- an emotional search. † Did you catch those three reasons?† You may not realize it, but these three reasons will berepparttar 128239 keys to effective pay-per-click ad copy and ad click-through and conversion success. † Letís now review a typical search process.† Suppose youíre contemplating buying a personal digital assistant (PDA).† First, you searchrepparttar 128240 Internet for product selections.† After locating suitable options, you search for product reviews to determinerepparttar 128241 most appropriate choice.† After narrowing your choice to one or two PDAís, you search for product sources, prices and availability.† As you continue searching, you gradually become emotionally involved asrepparttar 128242 fine points draw you further intorepparttar 128243 process. Otherwise, you wouldnít have continued searching for more details.

Unfolding the Alexa Mystery!

Written by Bill Vannot

Copyright © Bill Vannot - All Rights Reserved


Is it essential for marketers to understand how Alexa ratings work? Are they important torepparttar success of your e-business? Keep reading!

Alexa's aim appears to be ranking every website onrepparttar 128238 internet, noting how much traffic each gets. The lower your Alexa ranking is,repparttar 128239 more traffic your website, supposedly gets. The ideal situation would be if Alexa would rank you a number "1". ( This could mean that your website gets more traffic than any other website inrepparttar 128240 world. )

In order to understand whyrepparttar 128241 rankings can sometimes appear confusing, you'll need to understand how Alexa getsrepparttar 128242 data it uses to create rankings. In brief, Alexa has a free toolbar that's downloaded and installed, within an Internet browser. This reports back to Alexa, with details of every website you visit. It enables Alexa to use this information to see just how many users are visiting a given website.

The problem is that not every internet user hasrepparttar 128243 Alexa toolbar installed. Estimates are used here. If you have a website that pulls in higher than average numbers of Alexa toolbar users, you'll gain a lower Alexa rating. Could it be that Alexa doesn't make allowances for their toolbar users visiting certain types of websites, more often? Yes, it can be confusing.

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