The Truth About Why People Search!Written by Chet Childers
Why do people search on search engines?† Letís confess this seems like a basic question, right?† People search because they are looking for something.† Complicating that question are these questions.† For what are they looking?† Why are they searching?† What compels them to act? † Plus, how does all of this relate to Internet and pay-per-click marketing?
Letís reason that searches can be broken down into two classifications: factual and emotional.† Factual or informational searches occur as people look for general facts and information about a particular subject matter.† Findings from this type of search may or may not cause person searching to respond or act.† † Hereís a fact or truth for you.† Human needs and feelings drive emotional searches.† When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action.† So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing? † People search for three reasons: † 1. To gather facts or information -- an informational search. 2. To satisfy a need or desire -- an emotional search. 3. To solve a problem -- an emotional search. † Did you catch those three reasons?† You may not realize it, but these three reasons will be keys to effective pay-per-click ad copy and ad click-through and conversion success. † Letís now review a typical search process.† Suppose youíre contemplating buying a personal digital assistant (PDA).† First, you search Internet for product selections.† After locating suitable options, you search for product reviews to determine most appropriate choice.† After narrowing your choice to one or two PDAís, you search for product sources, prices and availability.† As you continue searching, you gradually become emotionally involved as fine points draw you further into process. Otherwise, you wouldnít have continued searching for more details.
Unfolding the Alexa Mystery!Written by Bill Vannot
Copyright © Bill Vannot - All Rights Reserved
Is it essential for marketers to understand how Alexa ratings work? Are they important to success of your e-business? Keep reading!
Alexa's aim appears to be ranking every website on internet, noting how much traffic each gets. The lower your Alexa ranking is, more traffic your website, supposedly gets. The ideal situation would be if Alexa would rank you a number "1". ( This could mean that your website gets more traffic than any other website in world. )
In order to understand why rankings can sometimes appear confusing, you'll need to understand how Alexa gets data it uses to create rankings. In brief, Alexa has a free toolbar that's downloaded and installed, within an Internet browser. This reports back to Alexa, with details of every website you visit. It enables Alexa to use this information to see just how many users are visiting a given website.
The problem is that not every internet user has Alexa toolbar installed. Estimates are used here. If you have a website that pulls in higher than average numbers of Alexa toolbar users, you'll gain a lower Alexa rating. Could it be that Alexa doesn't make allowances for their toolbar users visiting certain types of websites, more often? Yes, it can be confusing.