The debate about search engine submission software WebPosition Gold rages on. I hear some people say WebPosition Gold is best there is and it is only one worth using. On other hand, I hear people say it doesn't work at all. From my review of this software, I can tell you that both may be true... depending on a few key facts.

The Myth Of Instant Results

If you think you are going to buy WebPosition Gold, install it, punch a few buttons and get top ten search engine listings you will be in for a big disappointment.

WebPosition Gold is a very powerful piece of software in hands of someone who has learned how to use it and has studied how search engines (SE) work.

WebPosition Gold is used by some of top search engine positioning companies. These companies not only use software, most were born because of its very creation. Let me explain. If just anyone could use WebPosition Gold for top search engine positioning right out of box these companies would not exist. Think of it this way... WebPosition Gold is a "tool", not an end-all, be-all solution.

I am not saying that if you bought WebPosition Gold you could not attain top ten rankings. I am not saying that at all. Anyone can attain top ten rankings using WebPosition Gold if they spend time learning software, learning how search engines work, importance of keywords and how to pick and place them, Web design to allow SE spiders into your site for indexing and a host of other things that can affect listings and rankings. In addition, you'll need to spend time keeping up with all changes search engines constantly make.

Before you buy, decide whether you are willing to gain all knowledge you'll need in order to make WebPosition Gold work with maximum impact.

Well Worth Price

This powerful piece of software has seven features: Reporter, Page Generator, Page Critic, Upload Manager, Submitter, Scheduler and Analyzer. Anyone of these is worth $149.00 price tag alone. So don't just look at it as SE submission software.

You submit your site, then wait weeks for search engine "gods" to render their decision. More likely than not, their decision is to either not list your site at all or to give it a ranking so low that a surfer needs deep diving equipment to find you. It's enough to sent you running for a giant size bottle of Prozac.

Your first reaction will probably be to throw your hands up and say heck with those search engines, who needs them?

Don't make this mistake. We all need our sites listed on search engines. More visitors can be gained through search engines than all other marketing venues put together. Nobody can ignore this vast source of potential customers.

So what can a poor beleaguered Webmaster do?

Most of us turn to search engine gurus at this point. We follow their advice on how to make our web sites search engine ready. We insert META tags into our site code. We struggle to add just right description and keywords so major engines will find us worthy of a high listing. When all i's have been dotted and all t's crossed, we submit again and wait.

Five or six weeks later we discover that once again, "big boys" have found our site lacking in some way or another. It's back to drawing board. We read somewhere - to get approved for a decent listing we need to build some "gateway pages." This only takes a few days to a few weeks to figure out and accomplish, but then, at last it's done and we submit once again.

And once again, five or six weeks later, we find that we still can't be found on any of major engines we have submitted and resubmitted to and we feel totally defeated. Now what?

You have three options at that point.