Ted Nicholas has mastered art of selling. His million dollar best selling books and other successful ventures will show you how you can use power of written and spoken word to grow your business.

His business development strategies are designed to help you achieve higher profits and lower taxes. Ted has assisted hundreds of entrepreneurs in building successful businesses. His skills as a copywriter and direct mail marketer have earned him title "Guru of Direct Mail Marketing".

All of that notwithstanding however, in my not so humble opinion, he has also perpetrated one of biggest and most inaccurate fallacies in history of marketing.

Ted has convinced countless number of marketers to, when pricing their products and services end their prices with a "7."

For example, instead of pricing your product at $19.95, price it at $19.97. Or better yet, he advises dropping change altogether and pricing your product at $17.00 or $27.00 or $97.00. His research supposedly proves that number seven dramatically increases sales.

Even more remarkable is how many marketers accepted this fallacy as gospel, without doing any real testing of their own.

I have no idea what scientific formula Ted used to arrive at his conclusions, but with all due respect to Ted Nicholas, his theory's a bunch of bull!

How do I know? Because I thoroughly tested his theory myself and discovered no discernible difference in response or profits.

In a nutshell, they don't work. How do I know? Because I tested them. I tested them good and I tested them fairly. While I wasn't really surprised at results, I was surprised at depths in which these programs failed.

Oh, you'll get plenty of traffic to be sure. But it's garbage traffic plain and simple. Like saying says, "garbage in, garbage out!"

For example, I tested most popular and best known guaranteed traffic program, run by one of Internet's most famous marketers. I purchased 10,000 pop-under ads for $99. I then sat back and observed.

Well, it took approximately two weeks for my 10,000 pop- unders to be displayed. And at end of two weeks I had made zero sales. Nada! Zilch!

I have to admit, even though I wasn't expecting a cash windfall, those results made me realize quality of traffic was worse than I thought. Much worse.

But I wanted to make sure I was being extra fair, so I purchased 10,000 more pop-under ads from same company. Again, it took right around two weeks for all my pop-unders to be displayed. And once again I achieved zero sales.

Now I'm no novice when it comes to marketing. I've been in this game for over 25 years, so I know what I'm doing. My offer was strong and my sales letter was a proven winner.