Who are members in The Triple A Club? Every single successful business.

But what is The Triple A Club? It is all businesses that practice one most important aspect of becoming successful and reaching their goals:

Advertise Advertise Advertise

Yes, it is that simple. The ONLY way for a business to succeed anywhere is to Advertise, Advertise, Advertise.

How can anyone start a business and think that it will take off on it's own. It doesn't work that way. A website is mandatory, but don't ever think that because you took time to make a website that is all you need to do.

How will people find you? Search engines just don't cut it anymore. You need more than that. So, it is time to get word out and make something of your business. If you have a dream of a successful business and being your own boss, this takes work and a lot of it.

So, invest your hard earned money in some real advertising campaigns, and start turning some profits for your business. Yes, I mean you will have to part with some of your hard earned money. I know it is not fun, but it is necessary. I know to many people who are struggling to make a success of their business online. I ask these people where they advertise, and all I hear is:

Free Classified Ad Sites FFA Links Search Engines Message Boards

Why, these are all FREE! Can't do better than that, right? WRONG!!! When you advertise in FFA Links, Free Classified ad sites, and message boards, you are becoming an ultimate target for SPAM, and that is it. The only people who will read your message are spammers. You may get one or two hits and maybe even a sale every once in a great while, but you will NEVER profit from your business.

Good question right? I always thought so! That is until I went through my little learning curve. I can save you from same lessons if you have a few moments...

You see, I do a ton of classified advertising on net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many web sites. I also use targeted direct email although I'm extremely picky in this area.

So why is it that all everyone talks about is banner ads? Click throughs, CPM, page impressions, etc.., . How about folks like me that can't afford to slam down a few thousand bucks each month to have my banner pop up on Yahoo every time someone types "Internet Marketing".

Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. But fact is, a large part of my marketing campaign revolves around simple effective classifieds and I am not alone. It's cheap and it works.

That's why I've decided to pass along results of my "research" as I like to call it. (Learning curve is a little more honest!)

My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email?

Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They allowed me to do MUCH less work and my prospects received my sales letters almost instantly, which always results in more profits.