Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!
Like myself, you other non-techies may not have heard of what a "sticky" Web site is(it is stuff that lures visitors back again and again). We know we want that!
Forget getting to top of search engines. Let your Webmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.
1.Upload new, original, and useful content often. Your Web site is not a brochure. Blatant ads such as banners turn visitors off. Give them information they can't find anywhere else-and give it free. People want and need how to's. Always think benefits when you post some new article. Helping your visitors get what they want will bring you respect and trust as an expert, and eventually, profit, from your book and other products.
2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites. If you don't want to write articles, place other people's articles up from ezines or Web sites, a list, or a short tip. Keep pieces under 800 words. Common lengths are anywhere from 75-400 words, which could be excerpts from your book.
3. Publish your own ezine. Target it to your specific audience. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message. People want to know you better, so they can trust you and think of you as a savvy friend in their corner. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out www.topica.com.
4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out www.Recommend-It.com. It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device.