Like myself, you other non-techies may not have heard of what a "sticky" Web site is(it is stuff that lures visitors back again and again). We know we want that!

Forget getting to top of search engines. Let your Webmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.

1.Upload new, original, and useful content often. Your Web site is not a brochure. Blatant ads such as banners turn visitors off. Give them information they can't find anywhere else-and give it free. People want and need how to's. Always think benefits when you post some new article. Helping your visitors get what they want will bring you respect and trust as an expert, and eventually, profit, from your book and other products.

2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites. If you don't want to write articles, place other people's articles up from ezines or Web sites, a list, or a short tip. Keep pieces under 800 words. Common lengths are anywhere from 75-400 words, which could be excerpts from your book.

3. Publish your own ezine. Target it to your specific audience. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message. People want to know you better, so they can trust you and think of you as a savvy friend in their corner. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out www.topica.com.

But visitors are a fickle beast. Somewhat like a cautious mouse - always sniffing and nosing about, but at first sign of trouble off they scamper.

Your web site could be littered with tiny little signs that are causing hundreds of visitors a week to simply close their browser window on you. At first sign that you are untrustworthy your visitor will be clicking off elsewhere. This could be costing you a serious loss of revenue.

1) Hype and Over Sell Don't hype it up Too Much. Always keep to an appropriate tone, always keep it believable. If it becomes over-hyped, people will soon dismiss your venture, and there goes your customer.

2) Avoid mis-typez, spelling errors and sloppy grammar. These are all potential signs that your product is also shabbily put together. If you haven't taken time with your web site, who's to say that you have taken time developing your product?

3) Missing Elements. Missing graphics and dead links give impression that you might be going out of business, or that you don't care. It looks like your site hasn't been maintained…and if this is case, your customer is immediately going to be concerned about product and after sales service.