The Top Ten Non-Techie Ways to Drive Traffic to your Web Site

Written by Judy Cullins

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!

Like myself, you other non-techies may not have heard of what a "sticky" Web site is(it isrepparttar stuff that lures visitors back again and again). We know we want that!

Forget getting torepparttar 132077 top ofrepparttar 132078 search engines. Let your Webmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.

1.Upload new, original, and useful content often. Your Web site is not a brochure. Blatant ads such as banners turn visitors off. Give them information they can't find anywhere else-and give it free. People want and need how to's. Always think benefits when you post some new article. Helping your visitors get what they want will bring you respect and trust as an expert, and eventually, profit, from your book and other products.

2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites. If you don't want to write articles, place other people's articles up from ezines or Web sites, a list, or a short tip. Keeprepparttar 132079 pieces under 800 words. Common lengths are anywhere from 75-400 words, which could be excerpts from your book.

3. Publish your own ezine. Target it to your specific audience. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message. People want to know you better, so they can trust you and think of you as a savvy friend in their corner. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out

4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device.

Seven Sure Fire Ways to Scare Your Customers Away

Written by Daniel Barnett

Your visitors are your most important Internet asset. Without visitors, you don't have buyers, and without buyers you don't have a business.

But visitors are a fickle beast. Somewhat like a cautious mouse - always sniffing and nosing about, but atrepparttar first sign of trouble off they scamper.

Your web site could be littered with tiny little signs that are causing hundreds of visitors a week to simply close their browser window on you. Atrepparttar 132076 first sign that you are untrustworthy your visitor will be clicking off elsewhere. This could be costing you a serious loss of revenue.

1) Hype and Over Sell Don't hype it up Too Much. Always keep to an appropriate tone, always keep it believable. If it becomes over-hyped, people will soon dismiss your venture, and there goes your customer.

2) Avoid mis-typez, spelling errors and sloppy grammar. These are all potential signs that your product is also shabbily put together. If you haven't takenrepparttar 132077 time with your web site, who's to say that you have takenrepparttar 132078 time developing your product?

3) Missing Elements. Missing graphics and dead links giverepparttar 132079 impression that you might be going out of business, or that you don't care. It looks like your site hasn't been maintained…and if this isrepparttar 132080 case, your customer is immediately going to be concerned aboutrepparttar 132081 product and after sales service.

4) Last Updated July 1997. Never put a text line on your pages that says "last updated xx July 1997". This will always giverepparttar 132082 impression that your site is old…even if it was updated two weeks ago. If you carelessly forget to update that line (it happens) visitors may not bother to look any further because they think that it is dated information. Worse still visitors may believe that you are out of business because it has been so long since you changedrepparttar 132083 content.

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