The Top Ten Mistakes in Preparing Sales Letters

Written by Ted Nicholas


The Top Ten Mistakes in Preparing Sales Letters

1. Poor Headline. Or what's even worse, no headline. The most important part of sales letters isrepparttar headline. Unlessrepparttar 120702 headline immediately attracts attention and generates interest, your prospect will stop reading right then and there. This means you have no chance--zero--to fulfillrepparttar 120703 purpose ofrepparttar 120704 sales letter, which is to make a sale. Your headline should communicaterepparttar 120705 strongest customer benefit of your product or service.

TIP: Spend hours, days, even weeks if necessary, creating headlines. Create at least 15 to 25 and testrepparttar 120706 strongest ones. I write as many as 200 to 250 before choosing two to four to test against each other to findrepparttar 120707 most profitable.

2. Copy is full of "Me" messages. Some examples: My products are terrific. My company is wonderful. We've been in business for 15 years. We have a long tradition of quality, etc., etc., etc.

So much advertising is full of this drivel. This is all about you. No one inrepparttar 120708 world cares besides yourself.

Your prospects want to know exactly what benefits they will get from your products. In other words, if you sell grass seed, don't dwell on what it's composed of. Instead describe how beautiful their lawn will be.

TIP: Here isrepparttar 120709 fastest way to improve your copy. Reviewrepparttar 120710 first draft of your copy. Eliminate all these words--I, our, we, my. Substitute you and your. I promise you'll be amazed and truly gratified with repparttar 120711 result. It's sure to blow your mind!

3. Copy fails to answerrepparttar 120712 question "What's in it for me?" The process, of course, starts withrepparttar 120713 headline. An excellent copywriting technique is to prepare bullet points. These should consist of all repparttar 120714 benefits a buyer of your product will get.

Tip: Your benefits should be stated in headline format. The secret of making benefits even more powerful is to describerepparttar 120715 benefit ofrepparttar 120716 benefit.

4. Exaggerated Claims. Many copywriters and marketers thinkrepparttar 120717 more astonishing your claims are,repparttar 120718 more persuasive. This is a fallacy. If a claim is exaggerated, it seems and feels untrue. You thus lose that all-important credibility.

Tip: First you should dramatize your advertising claims withrepparttar 120719 help of short emotional words. Then prove each claim. Expert comments and testimonials can be a big help.

5. Confusing offer. So many sales letters do not make a clear, easily understandable offer. The result is few or no orders. Reason? When consumers are confused, they don't act--they do nothing. Confusion always breeds inaction.

Tip: Think through your offer very carefully and write it down before you prepare a single word of your sales letter.

6. Copy is too short. Asrepparttar 120720 old saying goes--repparttar 120721 more you tell,repparttar 120722 more you sell. Tellrepparttar 120723 complete story of your product. Include every benefit you can. Copy can never be too long. Some of my sales letters are as long as 56 pages. But you can be too boring. The biggest sin of any copy writer, even in a two-paragraph letter, is to borerepparttar 120724 prospect.

Tip: The secret is to tell a complete story, but inrepparttar 120725 fewest words possible. Eliminate every single unnecessary word.

7. Large blocks of copy and few subheads. Lengthy paragraphs without frequent subheads make copy intimidating to read. This discourages reading and response. Place at least two or three subheads on each page. Plus, keep paragraphs and sentences short. Paragraph length of no more than five sentences or less should be your goal. Some paragraphs can be one to three words.

How To Be An Internet Marketing Champion

Written by Sopan Greene, M.A., www.NetMarketingMastery.com


How bad do you want to make money onrepparttar internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you?

If you don't then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now.

We all know that many people have created successful internet businesses with little or no money. I guarantee you that all of these folks started out with positive attitudes and their minds focused on winning.

So what makesrepparttar 120701 attitude of a champion work online? It's simple. There are a few things that you should be doing to market like an Internet Marketing Champion:

1. You have to LOOK for what's missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You will be much more successful by selling products that are interesting to you.

Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need. Do you see people spending more money on sodas and beer they want (that make them unhealthy) or health food that they need to be healthy? If you don't have money to pay your bills and you really want to go to see a movie do you go torepparttar 120702 movie or saverepparttar 120703 cash for bills you need to pay?

2. You have to do what other people don't want to do. Obviously you and I are entrepreneurs so we already find creative ways to build our businesses. You already know aboutrepparttar 120704 basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But are you doing all of these extra things to build your business?

- Marketing offline - Testing different sales letters to see what works best - Studying copywriting masters and copying their killer ads and sales letters - Having a Successful Internet Marketer review your site copy and layout to help you maximize sales to your traffic - Spending 90% of your time on marketing - Marketing at least an hour a day - Studying direct marketing as well as internet marketing - Going to internet marketing seminars - whererepparttar 120705 true secrets are revealed byrepparttar 120706 people makingrepparttar 120707 most money - Using e-bay to advertise your site and sell your products - Reviewing and updating your business plan monthly

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