The Top 11 Things That May Surprise You When You Become an Entrepreneur

Written by Susan Dunn, the Marketing Coach

If you've always worked for someone else, you may harbor fantasies of what it would be like to "be your own boss." While working for yourself has major advantages; if you choose this route you may find some surprises.

1. MYTH: I won't have to work as hard.

REALITY: You'll probably work harder. I typically work 70 hours a week. But it feels different when you're in charge and you'rerepparttar one reapingrepparttar 117405 benefits, i.e., it's one thing to stay up till 2 am so your boss can take a 2-week cruise, but quite another to stay up till 2 am so YOU can, right?

2. MYTH: I'll berepparttar 117406 boss.

REALITY: Inrepparttar 117407 most important ways, you are. However, every client is your "boss". What I like is that clients judge results and I enjoy autonomy of method. I found bosses would rarely say "raise my income 10%" and then check in with me. They micro-managed, which I found confusing and limiting. It slowed me down and made me less productive. Clients want results. They don't care if you did it by phone or by fax. They don't care when you go to lunch, what you have on, when you start your day or how long it takes you to do something. See what I mean?

3. MYTH: Now I can get paid what I'm worth.

REALITY: You can only charge whatrepparttar 117408 market will bear. However, you can reachrepparttar 117409 upper limits and pushrepparttar 117410 limits. No one's going to pay more than, say $150 for a housecleaning; however, there are people getting $75 forrepparttar 117411 same job. Then, of course, entrepreneur that you are, you always haverepparttar 117412 option of hiring others to work for you and enjoyingrepparttar 117413 passive income. There's a limit to how much I can charge as a coach, and how many client-hours I have in a week, but as my business builds, I'm hiring other coaches.

4. MYTH: I won't have to deal with people I don't like.

REALITY: Yes, you will. However, as your own boss, you can fire clients who aren't worthrepparttar 117414 fee, and you can choose your own vendors and network, and if you don't like your boss - YOU -- you can change that!

5. MYTH: Now I can do only what I want and like to do.

REALITY: It never really works out that way. I'm back doing some things I don't enjoy as much because I'm good at them and they're lucrative, and I needrepparttar 117415 steady income coming in. Somehow it's more palatable because someone else isn't telling me I must. It's a pragmatic decision on my own part. Also, every entrepreneur must do marketing. If you can't stand to do it yourself, hire a marketing coach. You MUST market.

6. MYTH: I can't work any harder. I can't do all this.

REALITY: Yes you can -- work smarter, not harder. Beware this fear of success that will limit you. There will be different thresholds as you build your business. At each point, get more help. It's always available. Part of building your business is delegating as soon as you possibly can. It's called "investing in your business." The second you can afford a Virtual Assistant, get one. I have two. One lives in my hometown and delivers brochures, makes contacts, goes to trade shows, shops for me, etc. I have another who's virtual only. She manages my distance learning school and does other Internet tasks. There will be more! 7. MYTH: I'll be free!

Getting Noticed!

Written by Sue and Chuck DeFiore

One ofrepparttar best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials torepparttar 117404 local parade or a float. This buys goodwill and is great self-promotion. If you provide a service donate that. For example, when we operated a word processing business we offered to do resumes for free for those out of work. If you are a hair stylist, offer to cut hair free to senior homes, or for children. If you run a pet related business offer some free products or service. Every business has something they can provide for free,even if it is only your time.

Be sure when you do something of this type to alertrepparttar 117405 local media. They love talking about what local businesses are doing forrepparttar 117406 community. However, do this sparingly. Don't over use it or it loses its effectiveness.

In today's business arena setting up a web site is a must. For most businesses you don't need anything fancy just a couple of pages which includes contact information, location and what your company policies are. For example, some background information on you (associations you belong to, educational background, qualifications). If you have some testimonials, this helps also. If you provide a newsletter, let folks know how they can receive it. You can also provide directions to your business, put specials on your website that you are running forrepparttar 117407 month, week or any time period you choose.

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