One solution is to leverage our time by doing "wooing" once and then let that effort live on forever in a virtual format. It is about creating multiple products, programs, or streams of income from core of our business that can sell and propagate without our direct intervention!

But how do we do that?

By using up and coming medium of teleclasses!

By leading teleclasses (classes by telephone) you can leverage your classes in a way which will increase your productivity and profitability of your business while becoming highly visible in your field or profession. You can become expert in your field -- "go to" person! This article will provide you with ten ways to leverage your teleclasses for maximum visibility and for driving thousands of customers to your door.

If you would like to know more about what a telelcass is and how it can support your business, download this audio What is a Teleclass? (http://www.blipstudios.com/bea/teleclass_audio/teleclass_streaming.rm)

(1) Create audio recordings of your teleclasses.

Using a digital recording device such as DM-1 Recorder by Olympus or a recording service such as Maklitel.com, you can capture your teleclasses on audio, which can be leveraged in multiple ways. This recording can be used as:

-A free download on your website (people love added value and a way to get to know you when they visit your site)

-A fee-based download (The going rate for a one hour download is approximately $19.00)

-A recording transferred to a CD and used as a business card (people love to have great content to listen to as they drive or walk)

(2) Combine several teleclasses, including recordings and written content, and create an online digital library.

An online digital library is a wonderful way to allow people opportunity to buy a lifetime, annual, or month to month membership to your teleclass programs. Many people are unable to attend teleclasses due to time constraints, so an online library will allow people ability to experience your teleclasses in a self-study format. I recommend that you develop 20 solid teleclasses, record each teleclass, and combine recordings with written content converted to PDF form, before opening your library. From here you will want to continue adding new content to library each month to keep people interested and jazzed enough about what you are offering that they re-subscribe from year to year or month to month.

(3) Turn your teleclasses into an article(s) for online and hard copy publications.

Teleclasses are a wonderful opportunity to build written content which you can share with your target audience in form of an article or press release. By writing articles, you can take content from your teleclasses and put it into a format which positions you as an expert in media. This article you are reading is taken from a telelcass by title of Leveraging Your Teleclasses for Long-Term Sustainability, and I am submitting this in multiple locations on internet and to several hard copy magazines. The great thing about article writing is that your written word is then disseminated to thousands of people around globe who are in market for products and services you are offering.

(4) Take content from your teleclass, and develop a 7-10 week e-course.

We have been monitoring financial product launches for over two decades and now recognize that failure rate of financial products and services is well in excess of 80%. Despite these odds, search for next big financial product idea lives in hearts and minds of almost every worthy financial services Marketing Director.

Only a few decades ago, vast majority of new financial products and services introduced into marketplace were successful. In today’s cluttered competitive financial services marketing environment, however, virtually all financial product and service categories have matured and are over-represented. Now, to become a marketplace success, a new financial product usually has to take market share from already established brands.

Financial product and service categories have become so saturated that market structures exhibit what economists call monopolistic competition. This apparent oxymoron describes a market in which no single brand dominates, where price competition can be intense and where differentiation among competitors is not so much in performance as in brand perception.

When planned and orchestrated effectively, product launch activities surrounding introduction of a new financial product or service can be as large a factor in its success as its design or pricing. Experienced marketers know that:

* Pre-launch activities should build anticipation and interest, while internal activities should provide enthusiasm and support for forthcoming product launch. * Product launch activities should build visibility and momentum. * Post-launch activities should sustain interest and momentum and serve as foundation on which firm can build a sustained, cumulative marketing process.

There is a high cost associated with failure of new financial products. We have done a number of autopsies on failed financial product and service launches and have concluded that following key issues are major influences for new financial product and service success or failure: