1. Use good data. Only rent email addresses that have a verifiable opt-in status. Response rates are generally 10 times greater using good opt-in data rather than opt-out.

2. Keep message simple. Email message broadcasting should be seen as a means to an end - end being a contact with your prospect or a visit to your website. Long messages raise threshold to response. Keep reason for emailing to forefront of message.

3. Keep creative simple. Try to ensure whole message can be seen on one screen, including response mechanisms. Don't use lots of different font sizes and typefaces - it confuses and detracts from message. Make sure that graphics are hosted so that file size is kept to a minimum - preferably less than 24kb.

4. Create a good Subject Line. Give recipient a reason to open your message. Poorly considered subject lines will negate any good creative or offer, as recipient may not even see it. Subject lines should be intriguing and not too salesmanlike.

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Powerful Email Strategies "Why Won't They Open My Email?"

I sat down at my computer yesterday and found 153 new emails awaiting. The first thing I did was quickly use a filter and literally deleted 107 of them.

Now, that's not most "junk" email I have ever received (…particularly after a few days of vacation!), but it's enough to drive home importance of email and need for powerful email strategies in any online marketing campaign.

You see, after you have a product, next thing you need to do is sell it. The simplest forms of online marketing typically take on form of a website or an email. Today, due to limited time and space, let's focus on your email.

Now, there are several things I could discuss about email. Email is lifeblood of my online business as I'm sure it is with any successful online business, so there are many strategies that revolve around this important topic.

But regardless of many strategies, let's face it…email is impersonal. So for reminder of this article, let's focus on an "impersonal email."

As we dive into our discussion, we need to consider single alternative to sending an email...it's having a conversation. I would much rather have a conversation with a potential client than send them an email.

But, if you're getting over 100 emails a day, imagine trying to respond (…via phone) to each message. Yikes! You think you don't have time now!

But that's point. You can't expect to spend countless hours on phone or meeting with individuals if you plan on running an online business successfully. Your time is valuable and you need to learn how to use it effectively.

Okay, but how are you suppose to deal with an "impersonal email?"