The Top 10 Easy Ezine Development and Promotion TipsEither do it right or don't do it at all Don't create an ezine just because you're reading or seeing that others are creating them. While ezines can be a way to market your business, they are also time consuming. Remember to always market your business while keeping your integrity intact.
Tell them and then do it Create a schedule for your ezine and stick to it. If you'll be providing additional mailings - such as I do - for important Internet announcements, monthly specials, etc. tell people. On your web site, in any advertising, and then include
information in welcome letters, too. At a minimum, send out a message to your readers at least monthly.
Don't use BCC In 1995 or so, most email programs added "BCC" as a way to send email. BCC is short for blind carbon copy or blind courtesy copy if you have never placed a piece of carbon paper between two sheets of regular paper. Using BCC, email is distributed to "undisclosed recipients" and you can see why it was way to send out ezines. However, now if you use it for sending more than 20-40 emails at a time, you can get your email account closed. Why? BCC is common email choice of s-pammers and your email company watches out for "batches" of BCCs.
Do use double opt-in Opt-in provides your ezine readers with option of subscribing either at your web site or via email. The system also may send a subscriber an email letting them know that they subscribed (just in case someone else subscribed them). It is better is to use a double opt-in system sends an email to a subscriber requesting that they re-confirm their subscription.
Design It Your Way Of course, you want to reach your ideal clients, however, more isn't necessarily better. Create an ezine you can consistently produce and one your readers will consistently read.
