The Top 10 E-Commerce Ways to Follow up with Clients - Part 2 Judy Cullins ©2004 All Rights Reserved.Did you know that 80% of all sales are made after
5th contact?
The biggest mistake we make is not following up with our clients regularly. We not only lose
chance to offer other services and products, we lose
chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business,
rest are expenses.
Part one of this article is available at www.bookcoaching.com/freearticles/article-129.shtml.
Here's
top ten ways:
6. Follow up in two steps.
In
first ecommerce follow up, give a fre.e report adding your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to
report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with
three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book
first time, and followed up with a discount offer for
book.
7. Motivate yourself and your staff with a poster of each month's follow up promotions.
It's great to see your follow up progress. Your promotions can be small or large. You know your' re going to attract new clients because you put out messages that keep you in your audience's minds.
With
help of your assistant, in just two hours, you can send out PR to local papers on a seminar, update email addresses, send an article to
top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming each month.
8. Offer teleclasses to attract past, present and new clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover
top 4-8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for
first. Without some risk such as $15-$20, you may only attract lookie loos.