"Tipping point" is a concept that comes from epidemic theory. The tipping point is point at which an ordinary and stable phenomenon--a low-level flu outbreak, for instance--can turn into a public-health crisis, because of number of people who are infected who can infect others. In reading that, you can see that, in layman's terms, there's about to be an explosion. An exponential one. Bad news for public health; good news for businesses.

(412 words)

You've probably seen ads all over Internet and in various print magazines offering you insider details on how to market information products and get rich quick! Most of these ads request a hefty fee up front, anywhere from $39.99 to well over $100.00 for their detailed information.

Information is a hot seller. Any information you can think of will surely have an audience willing to plunk down hard cash for intricate details.

How do you break into this market? Easy! My suggestion, use your own background and knowledge to write an information product in e-booklet form or print form instead of relying solely on what a marketer has to offer. You want fresh, unique, valuable information. Certainly, not a stale copy of information already circulating Internet.

E-booklet's should be concise, straight to point, and brief. Usually consisting of several pages to a dozen. Simply select a dozen topics you would like to cover on the subject. Assign a one page chapter to each topic.

Do you know more about car repairs than ordinary person. Why not write down basic car repairs in a simple, yet easy to understand, e-booklet.