I don't know how many times I've been asked, "How do I get into
speaking business?" The question always frustrates me. I'd rather be asked something I can really answer, like how to become a barber. One inquirer said something, though, that caught my attention. He said he had speaking down to a science, and that he could speak exactly 20 minutes, 19, or whatever was needed. Always
exact length of time, though!
While there are certainly speakers who need to pay attention to
clock, I don't know of any who are hired simply because they do. Audiences aren't looking for robots. They want real people.
Because audiences want real people, they generally aren't looking for orators, either. They want effective, down-to-earth communicators who have earned
right to speak, through extensive research and/or experience, and who are well prepared to speak from
heart. If you use humor, someday, after giving many speeches for free, you might even get paid.
Yet, such is still a long way from being successful in
speaking business. Much depends on how greatly a person believes in his or her message, and whether, with a good marketing strategy, a person is able to convey that belief in
marketplace.
There’s also
matter of commitment. In his wonderful book, Winning with People, John Maxwell said that sometimes his response to
how-do-I-get-into-the-speaking-business question is, “You may want to do what I do, but would you like to do what I did in order to do what I do?”