Headlines can be classified into following five basic types; effective headlines frequently combine two or more of these kinds.

News Headlines

This form tells reader something he or she did not know before. Using word news does not make it a news headline. "Now - a copy machine that copies in color" is an example of this type headline.

Advice and Promise Headline

Here you are promising something if reader follows advice in your ad. "Switch to Amoco premium, no-lead gasoline, and your car will stop pinging."

Selective Headline

This headline limits audience to a specific group. For example: "To all gray-haired men over forty." Caution! Be absolutely sure you do not eliminate potential customers with this type of headline.

Curiosity Headline

The intent here is to arouse reader's interest enough to make him or her read ad. The danger is that this headline often appears "cute" or "clever" and fails in its mission. An example: "Do you have trouble going to sleep at night?"

Command or Demand Headline

Watch out for this one as most people resist pushiness, especially in advertising. "Do it now!" or "Buy this today!" This headline generally can be improved by changing to less obtrusive wording such as: "Call for your key to success!"

Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where creator records their thoughts, posts links, or responds to questions.

With so much confusion online and an absence of "personal touch," blogs stand to actually bring back some humanity to web by allowing people of like minds to come together.

** Why Blog? **

As sea of information on World Wide Web gets larger and deeper, people starve for knowledge.

It's a fact that most human beings learn better when someone else shows or tells them how to do something, or explains what something means and its impact on their lives.

People sitting around a fire and passing information one to another is as old as human history, and with blogs you can do online equivalent.

Blogs allow you to do everything from staying in touch with family members to building a world-wide following of loyal readers based around a hobby or your profession.

** Monologue or Dialogue? **

You basically have two choices when it comes to your blog.

You can set it up so only you can post to blog and viewers just read your posts, or you can allow your audience to comment on your posts and create a dialogue with them.

Which model you choose comes down to your purpose for blog.