Let me explain.

Your first contact with a future customer usually starts with an email. It could be an Ad in an Ezine, it could be your Resource Box at end of one of your Articles, or it could be your Signature File in your correspondence.

But in chain of events that leads to a web sale, an email is point of greatest resistance.

Why is that?

Firstly, your future customer is reading your message offline. She or he has to fire up their modem before they can buy your product. And that requires effort (and expense).

Secondly, if your message is in an Ezine, it's probably one of a dozen other messages all clamoring for attention.

Thirdly, whether your message is an Ezine Ad, a Resource Box, or a Signature File, you've probably had only a few lines to explain why your widgets are so good.

So if an email is point of greatest resistance, what is solution?

Do you believe "heavy hitters" in network marketing or internet promotion will really reveal their secrets to you for $29.95? Do you believe there really are any secrets to success in first place?

I don't! And I will tell you why.

First things first. Marketers use power words to get your attention. I used three power words in title, "discover," "truth" and "secrets." Over years marketers have found that certain words trigger emotional responses that arouse curiosity in readers (or consumers if you like).

"Secrets" is such a powerful word because people want to believe there is some magic formula behind "heavy hitter's" success. After all, they did not become a heavy hitter without being successful. People want to know what they did that made them successful in first place.

There are a few individuals that if you dropped them naked in middle of Sahara Desert in two weeks they will drive out of desert in a new Ferrari wearing a gold Rolex watch and Armani suit with a downline of 1,000 people. In other words, they have a talent or gift that cannot be duplicated. So what does average person do to become a heavy hitter? Or better yet, what does average person do to become successful?

You are not going to like this.

Heavy hitters work numbers. They use a system to work numbers. At some point in time, they contacted enough people to generate enough business volume that created incomes they have today. They use a system in order to predict results given a specific number of contacts. In other words, they know if they contact 100 people, a specific number will buy their product or service and a specific number will join business.