The Tale of Mr Newbie and The Truth About Total Failure
If you are new to Internet marketing and your web business makes no money, or worse still a loss, you needn't worry about looking a fool - chances are nobody will ever know!
Well, if you really fail that dismally, chances are no-one visited your site anyway. Itís a fact that most people new to Internet marketing, "newbies" as they are affectionately referred, very often follow a very similar pattern of evolution.
Firstly, Mr Newbie gets enticed to "easy" money and vast riches that Internet offers. He can see that people are making big money on web, so what's obvious step - that's right, get a website!
And what is theme of Mr Newbies website? How to make money on Internet, of course! So why does he choose to tell other people how to make money on Internet BEFORE he has made even one dollar himself?
Well, he finds biggest array of ready-made products to sell that he could ever wish for - ebooks, courses, affiliate programs etc.,etc. and lots (and lots) of well designed ads that tell him that to resell this product, or represent this program will bring him huge (and instant) rewards.
The smart choice would have been to have taken one of his hobbies, or an area of specialist knowledge that he may possess, and built a niche website around that theme. Promotion would have been easier and potential customers may have even come looking for HIM. He could even have started building a newsletter list before he had a website.
But hey, Mr Newbie has heard you can make cash in Internet marketing in 30 days! Why bother doing any work?
Instead he decides to enter one of most competitive arenas of modern business era - not just marketing on Internet, but marketing products ABOUT Internet Marketing.
He is competing against huge amounts of savvy marketers who use every trick in book (and some that aren't) to wring every last drop of spare money out of that other man - "Mr. Average Web Surfer With A Credit Card".
So what does our friend do?
He buys an ebook that tells him what to do, he can't go wrong with this one. Heck - "expert" who wrote it, is even going to let him sell it as his first product. (Mr Newbie new that platinum package was worth those few extra dollars!)
From here on, it is often same story - a lovely website, a clever domain name, and lots of evenings at computer in spare bedroom staring at screen when kids have gone to bed pondering one major aspect of Internet marketing that is quite vital to ongoing profitability and feasibility of whole project while twiddling his thumbs -