If you are new to Internet marketing and your web business makes no money, or worse still a loss, you needn't worry about looking a fool - chances are nobody will ever know!

Explain?

Well, if you really fail that dismally, chances are no-one visited your site anyway. It’s a fact that most people new to Internet marketing, "newbies" as they are affectionately referred, very often follow a very similar pattern of evolution.

Firstly, Mr Newbie gets enticed to "easy" money and vast riches that Internet offers. He can see that people are making big money on web, so what's obvious step - that's right, get a website!

And what is theme of Mr Newbies website? How to make money on Internet, of course! So why does he choose to tell other people how to make money on Internet BEFORE he has made even one dollar himself?

Well, he finds biggest array of ready-made products to sell that he could ever wish for - ebooks, courses, affiliate programs etc.,etc. and lots (and lots) of well designed ads that tell him that to resell this product, or represent this program will bring him huge (and instant) rewards.

The smart choice would have been to have taken one of his hobbies, or an area of specialist knowledge that he may possess, and built a niche website around that theme. Promotion would have been easier and potential customers may have even come looking for HIM. He could even have started building a newsletter list before he had a website.

But hey, Mr Newbie has heard you can make cash in Internet marketing in 30 days! Why bother doing any work?

Instead he decides to enter one of most competitive arenas of modern business era - not just marketing on Internet, but marketing products ABOUT Internet Marketing.

He is competing against huge amounts of savvy marketers who use every trick in book (and some that aren't) to wring every last drop of spare money out of that other man - "Mr. Average Web Surfer With A Credit Card".

So what does our friend do?

He buys an ebook that tells him what to do, he can't go wrong with this one. Heck - "expert" who wrote it, is even going to let him sell it as his first product. (Mr Newbie new that platinum package was worth those few extra dollars!)

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Web Analytics - Murder by Numbers - Part 1 Jason OConnor

Want to know a methodology to learn exact effectiveness of every e-marketing initiative you conduct? It’s a method that every company online should implement. It’s a must-have if you’re actively trying to leverage your web presence to increase your bottom line.

One of great aspects of Internet and e-marketing is its ability to give immediate results and feedback regarding all kinds of online activities. This of course requires tracking.

Let us delve into world of tracking. Part 1 of this two part series will explain basics of e-marketing tracking. Part 2 will provide a fool-proof method for website statistical acquisition.

If you rent some banner ad space at a website whose audience is your target market, you can learn exactly how many people saw your banner ad and how many clicked through to your site. You can also determine how many people actually became a lead from banner ad and even see how many were converted into a sale.

If numbers were low first time around, you can create a new banner ad and submit it again, then track those results. You can keep tweaking ad infinitum until you discover perfect combination of design, copy and presentation that yields best results. This is one of wonders of Net. But you’ll need a way to make sense of all numbers. And there will be a lot of numbers. Enter Web Analytics.

Here are most important data points for an e-marketer:

1.Cost for campaign 2.Reach or total visits (in Netspeak, ‘eyeballs’) 3.Unique visits 4.Click-thru number 5.Click-thru percentage 6.Number of leads generated 7.Cost per lead 8.Lead conversion rate 9.Lead to sales ratio 10.Number of sales generated

In banner ad example above, let’s say statistics for a day are:

1.The banner ad’s cost for day = $500 2.Total visits = 1000 3.Unique visits = 800 4.Click-thru number = 50 5.Click-thru percentage = 5% 6.Leads generated = 20 7.Cost per lead = $25 8.Lead conversion rate = 40% 9.Lead to sales ratio = 10% 10.Sales generated = 2