The word Tao means Way.
The Tao of Internet Entrepreneur seeks equal exchange. If exchange between you and your customer is not equal it Will not be valid even if you get away with fooling or short changing The customer. In end it will come back to haunt you.
It is said that man of calling succeeds without quarreling. So it is with engaging markets of Internet. It is possible to do business and succeed without alienating many potential customers.
The Internet is like any other large market in that you can not attack it all at once......... you must be patient with it.
Anything can and is sold on Internet from sex to sealing wax, Internet has become like Winchester Rifle of old, a great equalizer for small businesses eager to extend themselves to whole of world. Like Winchester, treat Internet with respect and will take care of you.
What is meant by Treat with respect and it will take care of you. Simply this. This is first and foremost a network of networks of People.
Dealing with these persons via net is almost same as in person.
There are some simple guidelines I have developed from my experience in marketing and my studies of philosophy that you may find useful, like any would-be teacher I cannot teach you Tao of Entrepreneur but only way to Tao. So here it is.
Above all, The Tao of Entrepreneur is to Do what is necessary regardless of what others think and to do what must be done regardless of effect on others.
This dual notion may seem out of step with spirit of Netique and selling protocols but it is not. The business of business is making money. If you go in to commerce with any other ideas in mind you are certain to fail.
1 .Be patient with Internet and with yourself
Many people think they are going to throw up some web pages, put Together a package of reports or products they got from some vendor , Send out a billion Email messages and just wait for checks to start Flying in.
Often what happens is a whole lot of nothing or worse, you get a mountain of hate mail for sending unsolicited Email until your ISP shuts you down.
2. Live in Real world, not your own.
There are no get rich-quick schemes on that work including ones YOU create for yourself. Approach net like you would a potential mate. After all you and net are going to be together for a long time.
Spend time gaining a deep, genuine knowledge of Markets, customers and products before you enter fray.
* Find or create a unique product to offer. * Read up about experiences of other marketers. * Learn about latest bulk mailing programs and their Proper use. * Don't insult peoples intelligence with bogus offers of easy millions over night or Even a month or two, building an business takes many years of continuous Effort to be successful. You have to work years to be an overnight success!! * Avoid superlative language in your offers, speak plain and simple, keep language of At a fifth grade level. * Talk TO your potential buyers not AT them with too much glitz. * Take as much time to attend to little things as big things in your business . Spell checking your text is just as important as how flashy you want your web site!
3. Thus also is man of calling, He creates for body and not for eyes!