Synergy Integrated MarketingWhere chaos begins, classical science stops. There has always been ignorance about disorder in atmosphere, in turbulent sea, in fluctuations of wildlife populations, oscillations of heart and brain......
Classical (Western) science is science of logic, of linearity, of definitions. We believe that where ' classical science stops ', real fun begins. We want to explore chaos of ideas that try to depict this adventurous century and form roots of century ahead. Because we believe that within chaos patterns can be found. And these patterns will enable formation of strategic thinking.
Names and Boxes
The classical method for investigation of systems and processes is a flow chart - a network of discrete ' boxes ', each named, and connected together, in a hierarchy of ' decision '. Useful though this method may be, boxes often exclude very information that might be needed. And in a world where barriers are falling, frontiers collapsing, disciplines intermixing and culture going into melting pot, these precise delineated boxes no longer reveal truths, they conceal them.
We prefer to think of a name, or a box, as a stone dropped into a lake of ideas. Each 'stone' produces concentric ripples which spread out and intersect with other ripples, creating complex patterns of interference - which might be called chaos. IT IS THE RESONATION OF IDEAS WITH EACH OTHER that interests us most of all. It is in spaces between boxes that excitement lies.
Evolution
One basic law of organic evolution is ' increasing complexity '. Things never get easier. On other hand, simple smoothness of a pebble on beach is result of millions of frictional contacts with other pebbles in surge and ebb of tides. Ideas become beautiful in same way. Our ideas may one day be beautiful - but for moment we are interested in waves, not beach. Not in concrete, but in ephemeral motion which is result of conflicting energies.
Operational Research
Operational Research (OR) was a system devised during WW2 to solve unique problems of technology, logistics and strategy. Radar was one of hundreds of answers to vaguely positioned but urgent problems that OR produced.