The Sweet Aroma of Highly Effective Marketing

Written by Jeremy Cohen


Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

Have you ever caught a whiff of a tantalizing aroma wafting throughrepparttar air as you walked downrepparttar 119868 street? With your senses suddenly alerted to something tasty nearby you noticerepparttar 119869 bakery onrepparttar 119870 corner. As you draw closer you seerepparttar 119871 storekeeper handing out free samples ofrepparttar 119872 cake you smell. You happily tryrepparttar 119873 sample and before you know it your standing on line waiting to buy a whole cake.

How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor ofrepparttar 119874 bakery from which you bought your cake knows something about highly effective marketing.

Just what does he know?

He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeaterepparttar 119875 local air withrepparttar 119876 tantalizing aromas of his pastries. Once he has his prospects’ attention he demonstratesrepparttar 119877 value of his goods by giving away yummy free samples and offering a buy one get one free deal. It’s no wonder unsuspecting people wind up on line waiting to buy from him.

You can enjoyrepparttar 119878 same success marketing your business even if your product or service doesn’t have a wonderful odor you can use to generate interest in what you do. Instead, you can use your own version ofrepparttar 119879 “smell, taste, buy” sales process to getrepparttar 119880 results you want.

Attract Your Prospects’ Attention (Smell)

If you sell motorcycles or provide legal services chances are you’re not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you.

A great marketing message will speak directly to your target market and identifyrepparttar 119881 problems you solve andrepparttar 119882 results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters.

When you use your marketing message make sure you include along with it a call to action. Once you have your prospects’ attention you want to be sure you tell them what you want them to do: visit your web site, stop by your store or request your catalog, for instance.

Create A Killer Product by Writing Your Sales

Written by Michael Nicholas


You may not realize this, but when you are inrepparttar early planning stages of developing a product,repparttar 119867 best thing you can do is STOP and writerepparttar 119868 sales letter first!

"But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards' doesn't it?" It sure does but it REALLY works too...

And here's why ... When you envision a product, prewritingrepparttar 119869 sales letter first allows you to place no limitations on it. You can write more freely asrepparttar 119870 very things you describe are actually helping you design and create your product's features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You'll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you'll undoubtedly come up with more creative ideas thanrepparttar 119871 restrictive mind we use when analyzing possibilities.

Always use your higher logic to harness your creativity into a final workable solution. But don't inhibit your creative process when initially creating your products.

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