Have you ever caught a whiff of a tantalizing aroma wafting through air as you walked down street? With your senses suddenly alerted to something tasty nearby you notice bakery on corner. As you draw closer you see storekeeper handing out free samples of cake you smell. You happily try sample and before you know it your standing on line waiting to buy a whole cake.

How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor of bakery from which you bought your cake knows something about highly effective marketing.

Just what does he know?

He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeate local air with tantalizing aromas of his pastries. Once he has his prospects’ attention he demonstrates value of his goods by giving away yummy free samples and offering a buy one get one free deal. It’s no wonder unsuspecting people wind up on line waiting to buy from him.

You can enjoy same success marketing your business even if your product or service doesn’t have a wonderful odor you can use to generate interest in what you do. Instead, you can use your own version of “smell, taste, buy” sales process to get results you want.

Attract Your Prospects’ Attention (Smell)

If you sell motorcycles or provide legal services chances are you’re not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you.

A great marketing message will speak directly to your target market and identify problems you solve and results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters.

"But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards' doesn't it?" It sure does but it REALLY works too...

And here's why ... When you envision a product, prewriting sales letter first allows you to place no limitations on it. You can write more freely as very things you describe are actually helping you design and create your product's features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You'll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you'll undoubtedly come up with more creative ideas than restrictive mind we use when analyzing possibilities.