The Surest Way to Happy Customers!

Written by Wally Conway

Happy New Year!

Here I sit onrepparttar first workday ofrepparttar 100026 year. The office is not yet open andrepparttar 100027 phone has not yet rung. I love this time of year. Nothing yet accomplished, and no mistakes yet made. It is a wonderful time to reflect onrepparttar 100028 year that was, and look ahead towardrepparttar 100029 year that is yet to be.

The idea that comes to mind is that it will be a fantastic year if we can inspect another 3000 homes and do it without a single complaint! A lofty goal indeed, but one worth working towards!

Imagine a year without a single complaint! I reason that goal is good for real estate professionals, good for me, and great for our mutual customers. Just how would we work toward a year without an unhappy customer?

First and foremost, we must always remain customer-focused. There is a very easy test of every decision we make with or on behalf of our customer. Simply ask "if I were doing this for my mother, how would I do it"? Works like a charm every time! It seems that when we have a deep personal interest in puttingrepparttar 100030 best interest of another individual first, things always work out better.

Long ago I worked for a fellow who often said "want it bad, get it bad". He was a commanding officer of a Navy squadron, not a realtor, but his point was this - sometimes we want a particular outcome so bad that we do bad things to get there. Some deals just don't need to be done, or done inrepparttar 100031 manner that they are preceding, when not inrepparttar 100032 best interest ofrepparttar 100033 customer. If we stay centered on their best interest it is likely they will end up happy with their home, happy with their real estate professional, and have a low probability of complaint. Maybe even become a referral source!

Second, we must educate our customers on how good choices are made. Using home inspection asrepparttar 100034 example, it is not enough to simply refer a particular inspector or inspection company, or, worst of all, put our head inrepparttar 100035 sand by sending them torepparttar 100036 yellow pages. We need to be able to articulate how and why sound choices are make. Have them compare companies onrepparttar 100037 web. Even if we make specific recommendations, we owe it to ourselves and to our customers to explainrepparttar 100038 process by which we maderepparttar 100039 recommendation.

When people lack a well-articulated case for recommendations it has numerous risks. Customer confidence is reduced with an answers such as "be surerepparttar 100040 inspector is licensed", or my favorite from agents, "he has never killed a deal in my office". As all should know, there is no license requirement in Florida for home inspectors (a subject for another column), andrepparttar 100041 deal killing statement is hardly customer-focused. A more compelling case might be something such as a description of our own Chris Brown, "Chris has been a state licensed contractor for over twenty years, an ASHI certified home inspector since 1997 and has performed more than 3,000 home inspections. I would recommend Chris to my mother". Now THAT is compelling!

Visions of Sugar Plums and Holiday Safety

Written by Wally Conway

Ho, Ho, Ho, Holiday greetings to you!

Every year at this time I can't help but noticerepparttar beautiful holiday lighting and adornment. It's great to see that even homes with a "For Sale" sign onrepparttar 100025 front lawn have been bedazzled with lights! But this good deed seldom goes without also deckingrepparttar 100026 halls with many holiday hazards.

You may be feeling happy forrepparttar 100027 holidays, but you'll be roasting more than chestnuts if you lose respect forrepparttar 100028 dangers inherent inrepparttar 100029 season! It is sad to say, but more homes burn during December than any other month. And electricity is notrepparttar 100030 only hazard contributing torepparttar 100031 risk.

Candles! Gosh they look so good andrepparttar 100032 scent can setrepparttar 100033 perfect holiday mood. But always remember this about candles - they are on fire! Seasonal candles on windowsills near your beautiful curtains and shears is a perfect blend for combustion. Please be sure candles are always attended when lighted, shielded by a glass enclosure, and located sorepparttar 100034 cat doesn't knock them over. And put out all candles before snuggling in forrepparttar 100035 night!

And what about space heaters! These little gems can put justrepparttar 100036 right amount of heat right where you need it. But, they can also burnrepparttar 100037 house down. Space heaters need to be in a clear space! That might even be why they call them "space" heaters, cause if they are too close to bedding, curtains, or clothing there is a fair chance of fire. Many a home has burned even withrepparttar 100038 heater in clear space. Please be careful about flinging a towel, shirt, or sheet as you climb underrepparttar 100039 covers. Any article landing onrepparttar 100040 heater is certain to burn.

While we are thinking about space heaters, be especially cautious aboutrepparttar 100041 misuse of kerosene-fired space heaters. These babies can really put outrepparttar 100042 heat! But please, readrepparttar 100043 directions and follow them like your life depended on it. Of special concern is ventilation. If your space heater's directions require outside air for ventilation, crack a window or what ever it takes to be compliant. The risk of death from carbon monoxide poisoning is far greater than fire. Carbon monoxide is colorless and odorless ensuring a sound sleep for all eternity.

Gotta love stockings hung byrepparttar 100044 fire - but gotta also be sure they are removed beforerepparttar 100045 fire is a blazing! Maybe back inrepparttar 100046 day when wool stockings hung byrepparttar 100047 fire, it was not so risky, but these days those fuzzy fake flannel stockings burn better than fat lighter. So choose your effect - either stockings hung byrepparttar 100048 fireplace, or a fire inrepparttar 100049 fireplace, but certainly not both atrepparttar 100050 same time!

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