Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by ear a quite literally drag them into rest of your copy.
Of course, if you’ve spent anytime studying headline creation, you know that headline can make or break your sales letter. And fact is, if you can’t push your readers past headline --infusing them with excitement and a commitment to get in and devour rest of your sales letter -- then you aren’t going to see an ounce of profits for your efforts.
So how can you propel readers into your sales copy? Is there really a way that nearly anyone can create a winning headline that not only strikes interest in your readers, but has them hanging on your next word?
I’m here to tell you there is a way. And it’s much simpler than you might think.
First, of course, you want to write a headline that makes a promise and sums up your offers strongest benefit. An example would be writing following…
“How A Complete Failure In Business Started A Million Dollar Internet Business With $57, And What You Need To Know To Imitate His Success.”
It’s a simple headline. But it gets across point that anyone can do this on a shoestring budget.
But will people read it? And more importantly, is there enough juice behind this headline to build suspense and have readers eager to read rest of sales letter to find out how person mentioned in headline is doing it?
Perhaps. Only testing headline would tell us for sure. But, by using simple “Strange Avalanche Iceman Headline Technique”, we can take that same headline and set it on fire.
Here’s how it works…
People are moved by words. And certain phrases and words create strong mental pictures in our minds. Just look at name of this headline technique and see what I mean: