Of course, if you’ve spent anytime studying headline creation, you know that headline can make or break your sales letter. And fact is, if you can’t push your readers past headline --infusing them with excitement and a commitment to get in and devour rest of your sales letter -- then you aren’t going to see an ounce of profits for your efforts.

So how can you propel readers into your sales copy? Is there really a way that nearly anyone can create a winning headline that not only strikes interest in your readers, but has them hanging on your next word?

I’m here to tell you there is a way. And it’s much simpler than you might think.

First, of course, you want to write a headline that makes a promise and sums up your offers strongest benefit. An example would be writing following…

“How A Complete Failure In Business Started A Million Dollar Internet Business With $57, And What You Need To Know To Imitate His Success.”

It’s a simple headline. But it gets across point that anyone can do this on a shoestring budget.

But will people read it? And more importantly, is there enough juice behind this headline to build suspense and have readers eager to read rest of sales letter to find out how person mentioned in headline is doing it?

Perhaps. Only testing headline would tell us for sure. But, by using simple “Strange Avalanche Iceman Headline Technique”, we can take that same headline and set it on fire.

Here’s how it works…

"There are no 'problems' in Customer Service," I'd tell them, tongue planted firmly in cheek, "only challenges and opportunities for growth!"

Eventually, my staff began to join me in my quest to eliminate negative-sounding "p-word" (problem) from our collective vocabulary-- perhaps so they wouldn't have to listen to my canned response. "I have a challenge for you," they'd say instead, or "Could you help me with this dilemma?"

But fact is, just as a rose by any other names smells as sweet, a p-p-p-problem (see? I *still* have trouble saying it!) requires a solution, no matter what you call it. And talented writers who can help businesses and individuals solve a "p-word"--or several of them-- will seldom lack for clients and assignments.

What kinds of "p-words" do your potential customers face?

· Work overload: A small advertising or PR agency suddenly gets swamped with more work that they can handle. The head of a company's communications department wishes she could have a few reliable freelancers to call on when her staff is on vacation or disability. The president of another company needs to give a speech at a convention next week, and doesn't have a clue as to when he'll find time to write it. Especially during times when organizations are downsizing, overworked people could certainly use helping hands of freelancers to help them solve their particular "p-words."