A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail message. The only condition is monkey needs to be able to read.

I'll prove it to you.

Right now I have no idea how to write this article. So, in this case, I'm monkey.

Now follow my path....

I grab this new e-book and flip through it---which is what I'm doing right now---and I spot a phrase...

"You don't realize it, but in next few minutes you're going to learn..."

I add to that phrase something my monkey mind gives me, "...how to get people to do your bidding by using this amazing collection of hypnotic materials."

I now have this: "You don't realize it, but in next few minutes you're going to learn how to get people to do your bidding by using this amazing collection of hypnotic materials."

There, I just wrote a good line. Any monkey could do it, as long as said monkey can type.

If you're like me, you'll probably want another example. Stop! Did you notice that "If you're like me..." is a hypnotic line? It is. It's in this book. My monkey mind found it and used it.

And "Stop!" is from this book, too. I saw it and tossed it into above paragraph. Made you look, didn't it? Here's a fact for you: Any man, woman, child or monkey can flip through pages of this new ebook and find words, phrases, and complete sentences to help them lead and control minds of their readers.

Hey! Did you catch what I did? The phrase "Here's a fact for you..." is also from this collection. It's a way to assume logic without having any. It works. And did you notice that "Hey!" grabbed your mind? It, too, is from this collection. It's a powerful yet simple tool for practically yelling out your reader's name in a crowded room. It GRABS attention.

Are you beginning to see how you can use this material? Think about making use of this collection of hypnotic material and you'll begin to feel real power.

You do business on cold screen. There's no sunshine. No outstretched hand to shake. No hot appetizer to share while you break ice. So how do you warm up to your customers? You be yourself -- but on screen. To be successful your writing must be clear, be enticing, and be truly 'yours'. The words you write are your handshake, your conversation, and in end, they make your sale.

So, haven't written much since your last five-paragraph theme on "To Kill a Mockingbird?" Expressing yourself creatively and originally while writing can be frightening for most people. That's because most people aren't comfortable and confident writers. So take some time, at least a couple of hours, to review a good book on writing. A great, easy read is a snappy book by Joel Saltzman titled, "If You Can Talk, You Can Write." (Warner Books, and a Writer's Digest Book Club Selection.) He gives novice writer courage to "talk" on paper. You'll read sections like "From Fear to Freedom", "Okay, I've Finally Got a First Draft, Now What?" and "Rules of Road". The little paperback is packed with knowledge, and in end will take you from a blank page to final copy. Study a couple of books like this and you'll soon be writing clear, energetic copy. Doesn't your reader deserve that?