I think it really goes without saying that a newsletter is a POWERFUL MARKETING TOOL. Any promotions that you send to your customers and subscribers in future will be that much more successful because with your newsletter, you will have...
- established your credibility, - developed a reputation as an industry expert, - cultivated a relationship with your subscribers, - inspired customer loyalty, - and maintained regular contact.
Regularly give your subscribers useful or entertaining information that they will benefit from, and they will come to trust you, respect you, AND BUY FROM YOU!
Sounds great, right?
But now you’re probably left wondering, "How do I get people to subscribe?" After all, you can write hundreds of newsletters, but if you only have a handful of subscribers, it can be a lot of work for little reward.
The BIG MISTAKE I see a lot of e-business owners making is thinking that simply posting a "subscribe today" box on their web sites -- and then forgetting about it -- is going to attract subscribers by thousands.
Even if your web site is highly trafficked, this is going to produce disappointing results.
You need to be prepared to ACTIVELY PROMOTE YOUR NEWSLETTER, much same way you would promote any other product or service online.
STEP #1: Promote Your Newsletter On Your Web Site!
Yes. Definitely promote your newsletter on your web site. But keyword here is "promote."
How motivating is it for a visitor to give you his or her name and e-mail address when presented with a subscribe box titled, "Subscribe to my free newsletter"?
Why? Why should I subscribe? How will I benefit from subscribing? What am I going to get?
Just because your newsletter is "free," doesn’t mean I want it. There are plenty of free newsletters out there I could subscribe to. What makes yours different or special?
You really need to "sell" your free newsletter to potential subscribers. In one or two short, exciting sentences CLEARLY STATE THE BENEFITS OF SUBSCRIBING to your newsletter. For example, if your web site was golf related, you might say something like,
"Subscribe to FREE 'Golf Tips' Newsletter and receive monthly tips and advice from Pro Golfers. Improve your swing, hear about world renowned golf courses, learn which clubs experts prefer, PLUS MUCH MORE!"
It sounds a lot more interesting than "Subscribe to my free newsletter," don't you think? Visitors to your web site will think so, too!
The other tip I’d like to share is about WHERE you should place your newsletter subscription box on your web site.
First of all, DON'T HIDE IT! Your goal should be to make sure that everyone who visits your web site is offered opportunity to subscribe to your newsletter at least once, if not twice.
Your newsletter subscription box should appear "above fold" (i.e., it should be immediately visible on first screen) of your homepage. This is where you’ll GET THE BEST RESPONSE -- and most subscribers!
STEP #2: Offer Existing Customers A Subscription
Have you offered your existing customers a subscription to your newsletter? If you haven’t, you should e-mail them an offer like this as soon as possible! This is an easy way to GET A FLOOD OF NEW SUBSCRIPTIONS.
And be sure to add a subscription offer to your "thank you for ordering" page or e-mail. If someone is interested enough in your product or service to purchase it, you can be sure they’ll want to subscribe to your newsletter.
Don’t miss this opportunity to MAINTAIN CONTACT WITH EXISTING CUSTOMERS!
If you’ve offered a free subscription to your customers but received a poor response, consider making things a little more interesting by offering them a "special gift" like a free article or eBook when they subscribe.
This EXTRA INCENTIVE should dramatically boost number of new subscriptions you receive.
STEP #3: Promote Your Newsletter In Your E-mail Signatures
An electronic signature -- also referred to as a "sig file" -- is a three to six line footer that you can attach to bottom of your e-mail messages and public forum postings. And it's a PRIME SPOT to advertise your newsletter!
Unlike a lot of other blatant advertisements, a sig file is universally accepted, so take advantage of this perfect opportunity to plug your newsletter! Anyone who receives an e-mail from you will also receive your invitation to subscribe to your newsletter.
Chances are, if you’re e-mailing them, they already have a DIRECT INTEREST in your industry or niche, so take advantage of this and offer them a free subscription right at bottom of any e-mail you send!