The Squirrel Effect

Written by Nan S. Russell


An industrious black-tailed ground squirrel has his home beneath a stump not far from my office window. I’ve been watching him squirrel away provisions for winter. He reminds me of people I’ve worked with.

Starting his journey by standing tall onrepparttar stump,repparttar 103901 squirrel hurriedly looks side to side. When he’s certain it is safe he leaps intorepparttar 103902 grass, jumping then running to a group of nuts nestled beneath a medium-size pine. There he briefly pauses to make his choice. Selecting one pine nut in his teeth, he darts back torepparttar 103903 stump with a run-jump motion. Once again standing tall, he looks for competitors or predators before quickly popping his prized provision into his nest and beginningrepparttar 103904 process all over again.

Like that squirrel, people often hide what they consider important to their personal survival inrepparttar 103905 corporate world. It’s called information. Hording bits and pieces, they act as if information alone is a work-life sustaining nutrient. The more information nuggets they have,repparttar 103906 safer or more powerful they think they’ll be. And while those nuggets might help someone survive in a corporate culture where information is a bartered commodity, long term it won’t help them thrive. Here’s why.

They’re locked in old thinking about power and success, seeing them asrepparttar 103907 ability to render authority or influence over someone or something. They think information gives them control. But rules are changing. People don’t trust people who want to control them, who want to horde what’s needed for everyone’s survival, or who play a corporate game where there can be just one or two winners. People withhold their ideas and discretionary efforts in cultures like that.

NextWest, Inc. to Present Conference Session at the INTERNET TELEPHONY Conference & EXPO Fall 2004

Written by NextWest, Inc.


Richard De Soto Will be Participating inrepparttar IP Contact Center Shootout at Leading VoIP Event in Los Angeles

FOR IMMEDIATE RELEASE -- TUCSON, AZ - NextWest, Inc. today announced that Richard De Soto has accepted an invitation to present a session titled, IP Contact Center Shootout at TMC's INTERNET TELEPHONY Conference & EXPO Fall 2004 atrepparttar 103900 historic Millennium Biltmore Hotel in Los Angeles. The conference runs October 4-7, 2004, De Soto's session takes place on Thursday, October 7th at 8:15 Ð 9:00 a.m.

The INTERNET TELEPHONY Conference & EXPO is a targeted and innovative four-day tradeshow featuringrepparttar 103901 most respected, objective education available for learning to select and deploy VoIP solutions. In addition to De Soto's session,repparttar 103902 show features four days of conferences, many networking opportunities, and an Exhibit Hall featuring all ofrepparttar 103903 latest IP telephony solutions.

"NextWest is pleased to be included inrepparttar 103904 IP Contact Center Shootout to highlight how our affordable contact center software can improverepparttar 103905 business of small-to-midsize enterprises," said Chief Marketing Officer, Richard De Soto.

"We are very pleased that Richard De Soto will be participating in this year's show. NextWest is widely recognized and respected as a VoIP industry leader, and I am confident that our attendees will appreciate and valuerepparttar 103906 opportunity to hear his/her perspective onrepparttar 103907 latest contact center solutions," said TMC president and conference co-chair, Rich Tehrani.

"Overrepparttar 103908 past twelve months, widespread adoption of IP Telephony by global service providers, businesses and governments has reinforced its position and perception as a viable, cost-effective communications solution. As a result, we are seeing a significant number of senior-level executives attendingrepparttar 103909 INTERNET TELEPHONY Conference & EXPO as a means of learning aboutrepparttar 103910 technology so they too can take advantage of its benefits."

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