I GAVE A PARTY AND NOBODY SHOWED UP!Did you ever do that? Give a party and nobody showed up? I hope not. I must admit I never have either.
But, I'll tell you what I have done and it's just about as bad, maybe worse. I've placed ads and nobody answered them. Now, that really hurts - not only your ego, but your bank account.
Maybe that's why so many people are afraid to place ads. I hear them say - "yeah, but what if I put in ads and they do not get a response? Then what?" Well, my answer to that is - you lost money.
So, why do ads not pull a decent response? How can you avoid losing money when placing ads? The answer - there is no guarantee. But, you can almost assure a decent response to an ad by doing several things right.
When I first started in business I was going gung-ho. I spent money left and right placing ads, thinking that's all there was to it - just place
ad and watch
money roll in. Well,
money rolled alright, but it went
wrong way - *out*, not in.
However, I did profit from those first dud ads. I profited by experience. I sat down and tried to analyze what went wrong. I read some books on
subject. I talked to some people who were successful in business. Boy, talk about going about it backward, that's what I should have done to start with.
Here's what I learned and followed successfully since:
1. The first thing you need to do - is target your ad. Place your ad where
right people will see it. People who have a need for what you are selling. You don't want to target nudist camps if you are selling clothes and shoes. So make sure your message is going to
right places.
2. Write a headline that gets attention. Not just a mundane - "How I Make Money on
Internet." Instead, how about - "The One Thing I Learned That Started Me Making Money." 'Thing' makes people curious - what is
one thing you can learn to make money? They read on and that's
whole idea. Target
right audience and get them to read your ad.